The single most important rule when shopping at markets and online marketplaces is to verify the seller’s identity. Buy from the brand itself or an official dealer, and when dealing with parallel imports, rely on the marketplace’s credibility. If there is any doubt about a seller pretending to be a recognized brand, visit the brand’s official site. Many marketplaces include direct links to genuine product pages there. This guidance comes from industry expert Daria Tatarinova, Executive Director of TEAM DEEM, a fulfillment operator, in a discussion with socialbites.ca.
Brand logos can be misleading. Seeing a familiar logo does not guarantee originality. Hover over the brand name or the nearby information icon to confirm the official brand name. It should display the legitimate corporate label rather than a generic,”IP Ivanov Ivan Ivanovich” type registration. If there is any uncertainty, request additional documentation proving the product’s franchise status or supplier authorization.
Price can also reveal authenticity. If a product is priced far below the market average or there are unusually steep discounts, buyers should pause. Experts say discounts on authentic items typically fall within a modest range, often around 10 to 20 percent, depending on the product and market conditions.
One practical approach is to opt for home delivery or pickup, allowing shoppers to inspect the goods in person before finalizing the purchase. A smart habit is to familiarize oneself with what a genuine item should feel and look like by examining it hands-on. This makes it easier to detect a counterfeit. Additionally, check the product barcode against the manufacturer’s database to confirm it is listed as a legitimate item.
Shoppers should also remember their consumer rights. If a counterfeit item has already been shipped or if the product does not fit, buyers have the legal right to return it to the seller within a defined window, even if the packaging appears unsealed. This safeguard helps ensure confidence when shopping across borders or on overseas platforms.
In recent observations, buyers have increasingly used travel and outdoor activities as occasions to purchase goods. The market dynamics suggest a growing emphasis on reliable, branded gear that can withstand demanding use, with buyers seeking products that deliver real value and clear provenance. [Source: industry interviews and consumer protection guidelines]