Magic World has more than doubled its performance, surpassing the previous year by 136 percent in total revenue from bookings. The milestone comes as the Orpesa resort operates under the Magic Costa Blanca and Grupo Fuertes banner, marking a strong rebound after the launch of the new management phase. The shift in leadership has helped reposition the destination in the eyes of visitors and travel partners, signaling a positive trajectory for the development plan ahead.
From late January, when accommodations went on sale, the complex has accumulated 362,000 guest stays and exceeded 15,500 bookings. The Magic Sports Hotel is drawing the most interest with its athletic-themed ambiance, accounting for nearly half of all reservations at around 7,500. An additional 2,500 reservations pertain to the Magic Games lodging, a themed experience based on video games and board games, while roughly 1,500 bookings relate to the Magic Fantasy hotel, focused on fantasy worlds.
An undeniably challenging start, yet a resilient comeback
“The reception from visitors and industry professionals, as well as from local administrations, has surpassed expectations,” commented the vice president of Magic Costa Blanca, highlighting the broader sentiment around the project. He emphasized that these results are particularly meaningful given a previously difficult market context, including a product with a diminished reputation and a resort that saw sales dip in 2023 despite tourism hitting record levels that year.
The domestic market continues to be the primary source of visitors to Orpesa, but the operators are maintaining a clear focus on internationalization as a central objective of the new project. In this first season, Magic World has welcomed reservations from various European locations such as the United Kingdom, Germany, France, Portugal, Switzerland, and Italy. Requests have also come from beyond Europe, including China, the United States, Peru, and Colombia, underscoring a broadening appeal and a strategy to diversify the guest mix.
Moreover, the destination has secured distribution through leading tour operators and platforms. Agreements have been reached with top British operators and travel platforms for the sale of the complex, while interest from groups in Sweden, France, Iceland, and Germany signals ongoing momentum to promote a more year-round, international draw. This aligns with the overarching goal of spreading demand across seasons and expanding the geographic footprint of the resort’s clientele .
The strategic push continues as the project evolves. The partnerships and distribution channels are designed to maximize exposure in key markets while ensuring a consistent guest experience. The leadership believes that a robust mix of theme-based accommodations and international marketing will help stabilize occupancy and extend the tourism season beyond peak periods. The overall plan remains focused on delivering a compelling product that resonates with families and adventure seekers alike, while gradually reducing seasonality and increasing international traffic [Attribution: Magic Costa Blanca corporate announcements and strategic briefings].