The spouse of Russian billionaire Vladislav Doronin, model Kristina Romanova, drew attention after sharing provocative photographs on Instagram. The posts targeted a wide audience online, and conversations around them intensified as the platform has faced varied regulatory scrutiny in Russia, where some brands and tech entities are restricted or banned.
In her professional role, Romanova serves as the general manager for Aman Essentials, a brand known for curated lifestyle and fashion offerings. She also announced plans to introduce a line of swimsuits, including designs that would highlight certain silhouettes. The announcement signals Romanova’s active involvement in product development beyond her modeling work, aligning with a growing trend of fashion figures expanding into brand leadership and design.
On July 2, a vacation photo from Italy surfaced on Romanova’s Instagram feed, capturing a moment from her travels and contributing to ongoing public interest in her social media presence. Travel and lifestyle content like this often accompany public appearances in the fashion world, where personal branding and brand partnerships frequently intertwine with private relaxation and leisure moments.
Earlier in the season, the model attended a Giorgio Armani brand reception celebrating the opening of a new boutique in Forte dei Marmi, a renowned Tuscan coastal town. During the event, she appeared in a satin blue suit, pairing the jacket with a minimal underline of garments beneath. Accessories included a statement bracelet, sunglasses, and brown sandals, complemented by subtle evening makeup. Such galas underscore how luxury houses leverage celebrity appearances to position flagship stores within stylish, aspirational locales.
Romanova marked her 30th birthday with a high-profile gathering in Morocco, a locale favored for exclusive events and desert-adjacent entertainment. The guest list reportedly included notable figures such as Tina Kunaki, Lena Perminova, and Alexander Lebedev, among others. Clips from the desert concert of Christina Aguilera were shown to attendees, highlighting how music performances often accompany celebrity celebrations to elevate the ambiance and media appeal of these moments.
Earlier in her career, Romanova had been linked with sports celebrity circles, including a period when she attracted attention while vacationing on a yacht in a swimsuit. Her public appearances across these settings—whether on red carpets, at brand events, or during leisure travels—demonstrate a consistent pattern of engaging with high-fashion projects and shaping a recognizable lifestyle brand for herself and affiliated ventures.