Scandinavian design accessible to everyone
JYSK, the international home and decor retailer, has reopened its Gran Alacant store in Santa Pola, located in the Gran Alacant Shopping Center at 17 Finlandia Avenue, after a major modernization.
To mark the reopening, the company chose to thank the local community through a charitable gesture, donating products to a social organization.
Last week, JYSK ran a social media initiative inviting followers to vote for one of four participating associations.
The Nazaret Foundation won the vote and received a 1,000 euro shopping voucher from Jesús Pardo, District Manager at JYSK.
“We are thrilled to support charitable organizations in Alicante province, and to see our products help furnish a school, a day center, or the Nazaret Foundation’s life center, which runs programs and resources to assist the most vulnerable,” said Jesús Pardo.
The store’s relaunch features a welcoming design and special discounts, with savings of up to 70 percent available in-store through February 21, 2024. JYSK continues to offer customers Scandinavian quality and design, with competitive prices across products and services that fit current trends.
In recent months, the Gran Alacant location has undergone a significant transformation as part of the company’s goal to refresh all stores to the new 3.0 store concept.
This modern concept improves aisle flow and wayfinding around a wide selection of beds, furniture, decorative items, and other products designed to create a cozy home atmosphere. The Swedish term “hygge” denotes a warm, comfortable ambiance and finding happiness in small things.
About JYSK
JYSK is an international home retail chain with Nordic roots, offering everything needed for every space inside and outside the home.
With more than 3,300 physical stores and online shops across 48 countries, JYSK brings a broad selection and capable service close to customers, no matter how they prefer to shop.
The founder, Lars Larsen, opened the first store in Denmark in 1979. Today, JYSK employs around 30,000 associates. JYSK Spain opened its first store in Cartagena in 2009 and now operates 131 stores nationwide.