Guillermina Baeza
The unique bathroom signature returns to the runway, with a refreshed spotlight on a brand that has stood at the edge of fashion for more than four decades in the realm of swimwear. The collection features swimsuits, bikinis, shirts, shorts, and accessories presented at the pret-a-porter level, using less fabric but delivering bold style. The theme “Safari Journey” continues to define the brand’s DNA, extending to sizes up to 3XL, and introducing models described as technical and pattern innovations to suit a wide range of women.
Several models carry the same idea forward—Juliet Grace, a Tricicle member, alongside a standout former model and her daughter Ana Fernandez Larruga. A striking gold two-piece parade appeared at the top, with Neus Bermejo and Lorraine Duran contributing a mature, international, and sensual flair.
Under the watchful eyes of friends and industry peers, including Yolanda Cardona, wife of Barça goalkeeper Víctor Valdés, Anna Betran and Olalla Moreno, plus Elena Rakonik and Artur Mas, the brand showcased 35 looks inspired by a campaign Guillermina began in the 1990s. Renowned Kenyan photographer Manual Outumuro, a Lucie Award recipient for his career in New York, captured the striking images that graced the podium. The designer explained that the new collection features hilo de lúrex, recycled fibers, and denim-like textiles, revealing two standout models: belted shorts and a retro belt-adorned swimsuit, while greeting her mother at the finale.
080 Barcelona Fashion: Day One Parades of the 30th Edition
In the interim, a forecast for next season suggests sarongs and lightweight shirts that can be reused across looks, promoting feminine and distinctive silhouettes.
Lebor Gabala
Lebor Gabala is the creative project of Maite Muñoz and her sister Nuria, who oversee the financial work. With thirty years in the industry, they have held a Catalan podium spot since 2014. The brand name nods to the Celtic book Leabhar Ghabhála Erenn, meaning “book of conquests.” The sisters emphasize listening to the street and preparing for each new day, a philosophy that resonates with long-time clients as well as newer followers.
Confronting rising heat due to climate change, Lebor Gabala presented a generous collection designed to endure the season’s temperatures. Forty-one looks featured bold fuchsias alongside iridescent khakis and emerald greens. The line favored cotton muslins, flowing silks, satins, and poplins, reviving a secret pattern meant to keep fabrics moving with air. A nod to European trade from the Indies in the 16th century echoed in the collection, with commentary on inspired textures and practical tailoring. Maite described a technical innovation seen in wallpaper and tableware, a mesh-like octal that keeps garments airy yet structured, offering a modern take on classic silhouettes.
080 Barcelona Fashion: Day One Parades of the 30th Edition
The season’s momentum continued with a dynamic Ecuadorian designer known for blending climbing-inspired aesthetics with fashion. One of the line’s early pieces centers on a climbing rope motif, carabiners, hooks, and nets that appear across about 30 looks. The palette features greens, aquamarines, blues, and sunset browns, delivering post-modern utilitarian pieces inspired by a coastal village in Ecuador. The collection plays with sheer mesh, gender-neutral suits, and warm neoprene textures, while light-catching details evoke underwater scenes and coral reflections.
Explorations include soft knits and varied silhouettes that reflect a bold, practical elegance, inviting wearers to imagine coastal adventures and urban explorations in one wardrobe.
Label Version
As the clock nears six in the afternoon, The Label Edition, a brand defined by digital-first DNA created by Veronique Von Siebenthal and Laura Johansson, presents timeless, ethical fashion that emphasizes honesty and-conscious design. The pair stands out for presenting two distinct collections in a single parade, FW22/23 and SS23. The proposals blend femininity with structure, overlapping and harmonizing with a confident attitude.
Private Barcelona
Custo remains a cornerstone of the event, a brand synonymous with New York Fashion Week since 1997. The latest concept, Light Up, explores experimental shapes and textures, pushing pattern making and fabric combinations to define a new language that embraces creativity in all its forms.
Avellaneda
A reference in men’s fashion, Avellaneda closes the parade with a collection by founder and creative director Juan Avellaneda. The FW22 lineup, Sunset Mirage, draws from the intense color gradients of Mediterranean sunsets, moving from violet to orange. Expect tuxedos, unusual fabrics, and long dresses that are voluminous and elegant, designed to make a striking impression. The collection also leverages the expressive power of social media to amplify its impact.
Note: This roundup reflects the first day of the 30th edition of Barcelona’s fashion week, spotlighting the designers and the distinct visions they brought to the runway. The emphasis across brands highlighted bold colors, inventive textiles, and a modern interpretation of timeless silhouettes.