A 72-year-old grandfather in China turned to beauty blogging to help his ailing grandson. He soon found himself at the heart of attention as he shared reviews of a wide range of cosmetics, from lipsticks to mascaras, and partnered with several brands on his blog. After retiring, he began this journey nearly six years ago when his grandson was diagnosed with a rare spinal condition. The cost of the only effective medicine topped $100,000, forcing the family to sell their home and borrow every possible amount, yet the funds still fell short. This hardship pushed the grandfather to seek alternative means to support his family.
He did not give up. Though he knew little about cosmetic procedures, he learned quickly by asking questions and soaking up knowledge from the people he met along the way. Initially, he reached out to cosmetics manufacturers in hopes of receiving free samples, but many declined after learning that the blogger was a man in his seventies. Undeterred, he visited local cosmetic stores, asking staff for guidance on products and application techniques. His authentic curiosity and steady stream of posts soon increased his online presence and drew a growing audience.
The blogger often reflects on his true motivation. If his grandson could someday walk normally, he would consider his efforts worthwhile even if he could not witness the full result himself. The family story underscores the power of persistence and creative problem solving in difficult times.
There have been other cases in the region where unknown bloggers faced legal consequences after sharing controversial content, reminding readers that online influence carries responsibilities and risks.