Alcoy-based cosmetics company Germaine de Capuccini received the top prize in the latest Digital Beauty Awards, a national recognition that highlights excellence in e-commerce and digital innovation within Spain’s beauty sector. The awards, sponsored by the Beauty Cluster, drew more than 300 nominations this year and spotlight the most forward-thinking startups in cosmetics, perfumery, and personal care across the industry for their digital contributions.
The accolade was awarded after a careful selection process led by the company’s IT director and the E-Commerce Manager, reflecting years of commitment to professional cosmetics and digital innovation. The winning project centers on Club Germaine, a program designed to integrate online interactions with physical aesthetic experiences, effectively turning digital visits into in-store journeys.
Club Germaine establishes a bridge between beauty salons and online users, offering numerous benefits such as personalized discounts, exclusive product launches, enhanced virtual consultations, and more. This initiative marks another milestone in Germaine de Capuccini’s ongoing digital transformation, aligning with its nearly six-decade history in the traditional retail channel while embracing a modern omnichannel approach.
Across the competition, a total of 32 winners were recognized for their digital contributions, including projects from notable brands like Foreo, Puig, and Sephora, underscoring the breadth of innovation shaping today’s beauty landscape in North America and beyond. The award underscores Germaine de Capuccini GDC Beauty Group’s mission to meet the needs of a dynamic cosmetics market, leveraging a high-value brand portfolio built through the dedication and talents of its team.
Germaine de Capuccini is positioned as a leading force in professional aesthetics, with a presence in more than 80 countries across five continents. The company operates through six subsidiaries in Italy, Belgium, the United Kingdom, the United States, the Dominican Republic, and Colombia, reinforcing its global footprint while maintaining a strong commitment to high standards of professional service and customer experience. This international growth complements its Spanish roots and signals continued momentum for a brand that remains at the forefront of professional beauty solutions for salons and studios around the world.