Germaine de Capuccini, the Alcoy based cosmetics company, has recovered its pre pandemic revenue trajectory, reporting a 23 percent rise that lifts last year’s turnover to 36.5 million euros. The company continues to post strong growth in the current year, supported by the launch of new product lines and a clear emphasis on expanding its international footprint. This trajectory reflects a deliberate strategy to capitalize on renewed consumer demand across key markets and a broader demand for premium professional beauty solutions.
As registered accounts show, Germaine de Capuccini posted a turnover of 24.9 million euros in 2020, a year shaped by widespread lockdowns that forced many beauty studios to close for extended periods. Despite those headwinds, the business managed to return to profitability, finishing the year with a 2.1 million euro profit as it navigated a sharp decline in activity and charted a path to recovery. These figures underscore the resilience of the brand and its ability to maintain operations and cash generation during a period of unprecedented disruption.
Looking ahead, company leadership describes 2021 as a turning point. CEO Miguel Ángel López notes a sustained revival with turnover reaching around 36.5 million euros, signaling growth exceeding 20 percent as the market rebounds and demand for professional cosmetics strengthens. This optimistic outlook is grounded in a structured recovery plan, ongoing product innovation, and a commitment to expanding sales channels at home and abroad. In López’s words, the business is currently experiencing robust growth and expects the year to build on that momentum.
The group attributes its positive performance to a twofold strategy: developing new products that meet evolving client needs and fortifying its presence in international markets. A substantial portion of revenue now comes from overseas sales, with around six out of ten euros generated beyond domestic borders. The company serves customers in roughly 80 countries, a reach that positions it strongly within the global professional cosmetics sector and provides a diversified revenue base to weather regional fluctuations.
A notable part of the international expansion involves entering the United States market through a new subsidiary in Miami. This step aligns with a broader aim to strengthen the company’s stance in what is widely regarded as one of the industry’s most significant markets, second only to the European Union in scale and opportunity. The move speaks to a strategic preference for high-potential regions where professional beauty concepts can scale rapidly through established distribution networks and professional-grade aesthetics solutions.
Since 2019, the group has operated under the ownership umbrella of the Acon and Torreal funds, following a strategic reorganization that brought together various branches of the founding family. In addition to its flagship brand, Germaine de Capuccini also markets other lines such as Ainhoa Cosmetics and Biomimetic Dermo Cosmetics. Its manufacturing and laboratory facilities sit within a 16,000 square foot complex in Alcoy, underscoring a strong vertical integration that supports product development, quality control, and timely delivery to partners around the world.