Gastrolunches is a time-limited initiative running until October 6, designed to celebrate fun and the joy of sharing meals. It highlights gastronomy as more than a culture component; it stands for the richness and uniqueness of local food, as explained by Turisme Comunitat Valenciana, with support from Conhostur and APEHA.
Across the campaign, more than 70 venues in Alicante, Valencia, and Castellón are offering menus based on local products. Each option features a complete lunch or a house specialty, with typical elements meant for sharing. These can include sandwiches, flatbreads, toasts, and mixed dishes, complemented by pickles, sauerkraut, or salads. Traditional crema or carajillo may also appear. With a range of prices dependent on the chosen bar or restaurant, the program remains accessible to a broad audience.
Participants from Alicante province
Alicante
1. Ca Mati
2. Carvi Brewery
3. Chapeau Tavern
4. Cronwell’s Bar
5. El Moli Bread and Coffee
6. Flower Bar
7. Gorillas
8. Gastrobar Jorge
9. Hey, you!
10. Pipirrana Vermouth
Maria Banyeres
11. Borrego sale
Benidorm
12. Sturgeon
Denia
13. Replanell
14. El Molí
15. Polygon
16. Tasca Eulalia
17. Café l’Estació
18. Tasca la Carmen
19. La Luna Cafeteria
20. Magallanes Bar
21. Bar Solimontgó by Maven
Elche
22. 33
23. Bar Monaco
Xabia
24. Jávea Golf Club Restaurant
Onil
25. L’Aplec
Sacred
26. A Cuiner at L’Escoleta de Sagra
Through this program, a total of 26 organizations in Alicante have joined the initiative, showcasing a shared enthusiasm for celebrating lunch culture across the region.
Speaking on the campaign, Manuel Espinar, President of Conhostur, described the effort as transforming a familiar meal into a culinary experience that aligns with today’s trends. He noted that lunch culture is visible across many parts of the Valencian Community and invites people to savor local flavors with friends and family.
Christina Moreno, Tourism Regional Secretary, emphasized the Generalitat’s commitment to promoting this gastronomic product under the brand l’Nefis Mediterranean, positioning the destination as a distinctive experience. Paco Alonso, a journalist and promoter of the campaign, highlighted how the concept of esmorzar reveals Valencian roots and identity. Ultimately, the goal is to entice diners to visit traditional bars as daily routines resume with the school year, while also highlighting ongoing prize opportunities through social channels.
These efforts contribute to a broader narrative about the best lunch venues in Alicante and the region, inviting locals and visitors to explore a vibrant, shareable dining scene that celebrates regional produce and community spirit.
On the other hand, APEHA uses its networks to reward customers who post photos of gastrolunch experiences from participating Alicante province establishments. By sharing images on Instagram or Facebook with the hashtag #gastrolunch and tagging the campaign pages, participants enter a raffle for a two-course lunch at a location of their choice within the Alicante province. A special edition poster designed by the artist Lawerta will also be raffled among attendees, adding a collectible element to the campaign.