The Federal Antimonopoly Service (FAS) has issued an administrative fine to the owner of the Telegram channel “My Nizhny Novgorod” for misplacing advertising. The agency’s press service notes that the action targets the improper labeling of promotional content within the channel. This case illustrates how enforcement bodies monitor online advertising to ensure clear disclosures and prevent deceptive practices in digital spaces.
During the period from September 2 to September 12, authorities determined that 16 advertising items appeared on the Telegram channel without proper marking. In this context, the management commission concluded that the advertisements did not meet regulatory requirements, highlighting the importance of transparent labeling so readers can distinguish between editorial content and commercial messages. The incident underscores the ongoing attention paid to accountability in online marketing and the role of supervisory bodies in maintaining fair advertising practices across platforms widely used by the public.
Liability for the absence of a trademark or clear brand attribution is provided under Part 1 of Article 14.3 of the Code of Administrative Offenses of the Russian Federation, which covers violations of advertising legislation. The case signals that advertisers and channel owners must ensure that branding elements are present and that promotional material clearly communicates its commercial nature. This helps prevent consumer confusion and supports compliance with legal standards governing promotional activity in digital channels.
Earlier, the FAS found violations in the advertising of the drug “Tykveol.” The department stated that the promotional banner was placed on a website without warnings about contraindications and without directing readers to read the accompanying instructions. This oversight prompted penalties for two companies, including a major technology and online services provider. The conclusions reflect a broader enforcement approach that demands cautionary notices and accessible information about risks associated with medical products, especially when advertisements reach broad audiences for health-related goods.
In a related development, Ural Airlines previously prohibited the offering of additional paid services without obtaining the passenger’s explicit consent. This action aligns with a trend toward reinforcing consumer rights and ensuring that optional services are clearly presented and consent-based. The cumulative effect of these measures is a tighter regulatory environment that seeks to protect consumers while guiding advertisers and service providers toward more transparent practices across both traditional and digital marketplaces.