The Federal Antimonopoly Service is moving to draft amendments to the advertising law by year-end to cover distance selling and other forms of digital advertising. This update, reported by TASS citing FAS head Maxim Shaskolsky, aims to align rules with evolving online dynamics.
FAS Russia, working with experts and the business community, plans to refresh the norms of advertising law. The current framework dates back to 2006, and many provisions require extra consideration as digital relations evolve and expand across platforms.
The agency emphasizes that the study marks a first formal effort to modernize the advertising law and bring it in line with current realities in digital commerce and online promotion.
According to the head of the department, the proposed changes will primarily influence advertising in cinema and video services, the requirements governing promotional campaigns, and a range of related areas within the advertising landscape.
There is also a note about international practice: in some jurisdictions, labeling advertising on Telegram channels is required when the content is used to reach a broad audience through the platform’s distribution options. This reflects a growing global focus on transparency and clear disclosure in digital advertising. (Source: TASS)
In Canada and the United States, observers highlight the trend toward clearer disclosures, stronger compliance checks, and updated definitions of what constitutes promotional content in digital environments. Industry commentators expect the forthcoming rules to balance consumer protection with the needs of advertisers and digital service providers, ensuring that evolving formats like streaming promos, in-app ads, and social media campaigns meet consistent standards across markets. (Citation: regulatory briefings and expert discussions)
As the FAS moves forward, stakeholders in North America and beyond will be watching how the updates address cross-border advertising practices, data-laden targeting, and the evolving role of influencers and paid content in contemporary campaigns. The goal is to craft a framework that supports fair competition while making advertising more transparent for everyday users and businesses alike.