Alicante based Facephi, a company focused on development in the field of digital identity, announced the appointment of Jorge Sanz as the new general manager. This move marks a milestone for a firm that has long stood for innovation in user verification technologies.
With a long history with the company, Sanz has witnessed its growth from its early days to the present. Over more than twelve years, his deep understanding of the business and strategic insight were cited as reasons for naming him the ideal leader to coordinate and execute the established strategy. Under this new role, operational management is expected to play a central part in linking the company’s various departments and accelerating collaboration. Prior to taking on the general management duties, Sanz served as Chief Revenue Officer, a position that underscored his experience in aligning sales, marketing, and customer success across markets.
The appointment comes amid a broader expansion that has significantly strengthened Facephi’s structure and technology team. Since 2020, the staff count has risen from about 60 to more than 260, representing a growth of over 290 percent in personnel distributed worldwide. The company maintains its headquarters in Alicante and operates through three international subsidiaries: Facephi APAC in Seoul, Facephi LATAM in Uruguay, and Facephi EMEA in London, extending its footprint across major global regions.
As Sanz assumes office this Tuesday, he will collaborate closely with Javier Mira, the CEO and president, to uphold Facephi’s position as a global leader in digital identity. The focus will be on delivering customer excellence and improving operational efficiency to sustain the company’s competitive edge in a rapidly evolving market.
“We are excited about the new chapter under Jorge’s coordination. Facephi will continue to advance and scale as we contribute to shaping the digital world of tomorrow. We have full confidence in his ability to propel the organization to new levels of achievement,” stated Javier Mira, the company’s chief executive.
Alicante company Facephi could welcome a strategic investor if the right opportunity arises
In the first half of the year, Facephi reported a revenue increase of 22.8 percent, reaching 9.65 million euros, driven by stronger demand for its computer vision and identity solutions across more than 25 markets. The company also noted in its communication with BME Growth, where it is listed, that the period closed with a negative EBITDA. This figure reflects ongoing investments to broaden the international structure and implement a refreshed growth strategy, including new hires to support business expansion.
At the start of the year, Facephi’s board engaged a specialist consultancy to evaluate strategic options. GP Bullhound conducted market research to identify potential buyers for a controlling stake. The objective is to leverage existing resources to sustain growth and maximize long-term value for shareholders if a suitable investor becomes available.