Alicante-based Facephi appoints new general manager amid rapid expansion
Alicante based Facephi, a company known for its focus on development and digital identity technology, announced the appointment of Jorge Sanz as the new general manager. Sanz joins the leadership team with a long history within the company, having witnessed Facephi grow from its early days to a global player over more than a dozen years. The company states that his deep understanding of Facephi’s strategy and market position makes him an ideal leader to coordinate and execute the established plan, reinforcing operational management as a central function to unify and accelerate collaboration across departments. Previously, Sanz served as Chief Revenue Officer (CRO).
Sources indicate the decision to elevate Sanz came as part of a wider expansion of the organization’s structure and technology team. The company has expanded from about 60 employees in 2020 to over 260 today, a gain exceeding 290 percent. The growth is distributed across its head office in Alicante and three international subsidiaries: Facephi APAC in Seoul, Facephi LATAM in Montevideo, and Facephi EMEA in London. The leadership and HR teams emphasize that scaling the workforce has supported Facephi’s ability to innovate and deliver digital identity solutions across diverse markets.
Jorge Sanz begins his duties this Tuesday and will work closely with Javier Mira, the CEO and president, to sustain Facephi’s position as a global leader in digital identity. The focus remains on delivering customer excellence and strong operational performance as the company continues to expand its footprint.
“We are excited by the momentum under Jorge’s coordination. Facephi will keep advancing and growing, contributing to the creation of the digital world of the future. The board has confidence in his ability to take the organization to new levels of success,” said Javier Mira, CEO of the company. [Source: Facephi corporate communications]
Alicante based Facephi signals openness to new investment if a strategic partner emerges
In the first half of the year, Facephi reported a turnover increase of 22.8 percent, reaching 9.65 million euros, driven by stronger sales of its computer vision and identity solutions across more than 25 countries where it operates. Despite this revenue growth, the company noted that the period finished with negative EBITDA due to investments in expanding the international structure and onboarding new staff to support the growth strategy. This earnings pattern underscores the company’s willingness to invest aggressively in capability, market reach, and product development to sustain long term expansion. [Market update: internal filing summary]
At the start of the year, Facephi’s board engaged GP Bullhound, a specialist consultancy, to explore strategic options and identify potential buyers for a majority stake. The objective is to leverage the company’s resources to accelerate growth while preserving its core technology and global reach. The initiative reflects a proactive approach to capitalizing on favorable market conditions and ensuring Facephi can continue to scale through select partnerships and investor support. [Strategic advisory report]