Europastry has completed the integration of Dawn Foods’ frozen bakery products business across Europe, the Middle East, and Africa, as well as the Asia-Pacific region, following the acquisition agreement reached in late 2022. The process aligned both staff and systems across the organization, delivering a smooth transition that strengthens Europastry’s regional footprint.
The Spanish frozen bakery dough specialist reports a highly favorable integration experience, surpassing sales targets with over 103 million euros achieved in 2023, a 19.5% increase from 2022. Operating margins aligned with expectations, reinforcing Europastry’s position as the leading supplier of dots, cookies, and muffins in the European market.
With Dawn Foods’ business now integrated, the combined portfolio broadens Europastry’s American Bakery product line and reinforces leadership across retail and foodservice channels. The merged operation now ranks as Europe’s top provider of frozen muffins and cookies, with presence in more than 20 markets and strong penetration in foodservice across the United Kingdom, France, Germany, and the Benelux region.
The acquisition also brings two production facilities under Europastry’s control, one in Steenbergen, the Netherlands, and the other in Evesham, United Kingdom. A new cookies plant in Oldenzaal, Netherlands, has started construction and is scheduled to begin operations after the summer, with a planned 50% increase in current production capacity. Additionally, a new R&D center in Evesham is planned to support ongoing product innovation and development.
Continuity
The Dawn Foods integration marks another milestone in Europastry’s consolidation strategy. The company is also finalizing a deal to acquire a majority stake in DeWi Back, a leading frozen bakery dough distributor in Germany. The agreement transfers DeWi Back’s production plant and distribution center, both located in Berlin, to Europastry.
Together, these moves reinforce Europastry’s approach of balancing organic growth with acquisitions, elevating the firm among the top three global players in the sector. Market sources indicate Europastry may pursue a public listing before summer, with a valuation around 2.5 billion euros. The company has chosen not to comment on the potential IPO at this time.