CarrefourSA recently unveiled the definitive list of items for its essential cart, capped at a maximum price of 30 euros. This package focuses on everyday staples and aims to help shoppers manage costs, a move that arrived during a period when some popular items like dairy products and certain perishables faced limited availability through early January 2023.
The Carrefour campaign is designed to help households save on every purchase. It excludes some items that tend to rise in price year after year, such as oils and fats, which have seen notable increases, milk, eggs, poultry, legumes and vegetables, and fresh fruits. These categories have experienced ongoing price pressures, reflecting broader inflation trends across the sector.
Still, a wide range of products remains available in the basket. For instance, there are sunflower oil, vegetable wraps, wheat flour, chicken broth, canned tuna in sunflower oil, meatballs with sauce, fresh orange juice, lemon juice, carrot juice, and sliced bread. While dairy is not included, several breakfast staples do appear, including ground coffee, Maria cookies, oat flakes, and cereals. There are also indulgent items such as white chocolate, lemon tea, peach jam, and hamburger buns. The collection also features pantry basics like sea salt, canned peas, canned corn, jarred piquillo peppers, canned mushrooms, and white wine vinegar.
Carrefour will promote a 30-product, 30-euro shopping cart
In addition to food items, the basket covers hygiene and cleaning essentials, including dishwasher detergent, laundry detergent, bleach, glass cleaner, toothpaste, tampons, shower gel, and toilet paper. Every item in the cart comes from Carrefour’s own brand, and the company emphasizes that these are everyday pantry staples offered at the market’s lowest prices. The total adds up to 30 euros when purchased as a bundle, though buyers can select items individually as well.
Carrefour has adopted a similar approach in France and Spain, aligning with broader government efforts to curb rising living costs. The initiative mirrors discussions led by national authorities on price caps for essential goods, aiming to shield households from inflationary pressures while maintaining access to basic products.