Carrefour is returning to Alicante Gastronómica, an event taking place from September 29 to October 2, a gathering that brings together food lovers and industry players in the heart of Spain. The retailer shares a clear objective with this prominent fair: to encourage healthier choices by emphasizing the use of local foods. The commitment underscores Carrefour’s belief that connection to nearby producers and seasonal ingredients enriches communities while supporting sustainable consumption patterns across the region. This renewed partnership highlights the importance of accessible, regionally sourced options for families, chefs, and curious shoppers alike, reinforcing the idea that everyday meals can be both delicious and good for health when they feature local products at their core.
Carrefour will be part of the Alicante Gastronómica experience with its own dedicated stand, designed to deepen the fair’s impact and invite visitors to explore the flavors that come from nearby farms and small producers. The space will be a hub for tasting sessions of local products, showcasing Carrefour’s own brands, origin-named products, and organic offerings. Attendees can expect a calendar of live cooking demonstrations, interactive workshops, and guided tastings that bring the story of local food to life. The aim is to create hands-on moments where guests can learn about sourcing, preparation, and pairing, all while enjoying the quality and freshness that regional suppliers provide.
As part of its broader mission, Carrefour emphasizes the support of local producers as a cornerstone of its strategy to lead the food transition. The emphasis on local consumption aligns with a commitment to reduce environmental impact and promote sustainable supply chains. Carrefour has been present in Alicante since 1977 and today sustains commercial relationships with hundreds of regional businesses, reflecting a diverse network that includes small-scale farms and larger regional suppliers. This network underpins a steady flow of products that reach consumers through Carrefour’s stores and services, pointing to a collaborative model that strengthens local economies while offering customers dependable access to high-quality goods. The scale of these collaborations translates into significant economic value in the region, illustrating how a major retailer can partner with local operators to keep money circulating within the community and support long-term livelihoods for local producers.