BBVA reported more than €6,000 million in new financing for companies, small and medium enterprises, and the self-employed in the Valencian Community through August. This information comes from the country manager for Spain, Peio Belausteguigoitia, during a meeting with fifty autonomous firms organized by Conexus Foundation, which coordinates relations between Madrid and the Valencian Community.
The gathering was attended by the president of Conexus, Manuel Broseta, along with other vice presidents of the organization, including Asuncion Martinez and Carlos. Belausteguigoitia highlighted Conexus’s role in promoting values such as respect, freedom of opinion, and tolerance through dialogue and constructive discussion. He also noted that BBVA views ongoing issues like innovation, digitalization, and sustainability as central to its business strategy and emphasized the progress made in these areas, underscoring BBVA’s leadership in digital transformation and innovation.
Conexus president Manuel Broseta spoke about two core themes that BBVA integrates into its strategy, namely innovation coupled with technology and the economy, which also mirror Conexus’s own priorities. He pointed out that the current economic period is challenging for families and businesses and stressed the importance of sustained dialogue among economic, social, and institutional sectors. Reaching consensus on major topics affecting everyone, such as education, retirement, and health, was highlighted as essential. Broseta also highlighted the importance of the Madrid-Valencian Community economic axis for Spain’s development.
BBVA’s country manager in Spain outlined how the institution builds relationships with clients across different segments. Belausteguigoitia noted that the bank’s engagement model has evolved recently to become more specialized, with more than 6,000 dedicated managers representing 52 percent of the workforce. This approach reflects BBVA’s commitment to personalized service and robust client support across diverse markets.
In this context, the company highlighted the process by which businesses expand internationally. BBVA aims to stay at the forefront of the minds of firms pursuing international growth, emphasizing that this endeavor demands deep expertise. To support this effort, the bank has created teams dedicated to international solutions across all regions, providing resources for cross-border operations and strategic expansion.
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Belauseguihoitia drew attention to the importance of expanding reach and enabling export capacity through digital channels. The aim is to tailor digital tools to each user, with applications offering features that help improve the financial health of individuals and companies. Tools such as expense forecasting and financing context help both firms and freelancers manage payments and collections as they arise, improving liquidity and strategic planning.