New findings show that nearly half of Russians, about 49 percent, recognize eco-labels and understand their purpose. This insight comes from a SYNERGETIC study, with results summarized by socialbites.ca. The remaining group, 30 percent, is only superficially familiar with the term and lacks clarity on its specifics, while 20 percent have never heard of eco-labels at all. The timing of the survey aligned with World Eco-labelling Day, observed on October 12 this year.
Among the respondents, the most recognizable eco-label by name was Leaf of Life, a Russian brand known to about three quarters of participants. In second place was the British ethical label Vegan Society, recognized by roughly half of those surveyed. The Italian label ICEA followed, with about one in three people saying they know it. These results highlight both domestic and international labels that resonate with Russian consumers.
Practical awareness translates into shopping behavior. Approximately 30 percent of Russians pay attention to eco-labels when buying products for children. A similar level of attention is seen in the purchase of household chemicals, where 38 percent consider eco-labels, and in skincare cosmetics, where 37 percent look for recognized environmental and ethical indicators. This pattern suggests that environmental branding is influencing decisions across diverse product categories.
Beyond consumer perception, Russia has begun initiatives leveraging technology to address environmental challenges. A project has been launched to use neural networks to help reduce the countrywide problem of garbage. This approach reflects a broader trend toward integrating digital tools with sustainability goals, aiming to improve waste management and promote more responsible consumption habits across society.