Astondoa Receives Diamond Award of Excellence and Expands Catalonia Distribution

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Spain’s Luxury Association recognized Astondoa Shipyard, the Santa Pola headquartered family business, with a Diamond Award of Excellence. The gala took place at the Génova Financial Club in Madrid, where Ione Astondoa, the company’s current chief operating officer and a representative of the fourth generation, accepted the honor for sustaining a century of craftsmanship. Four generations of dedication have solidified Astondoa as a world-renowned Spanish luxury boatyard, blending advanced technology, innovative design, and unwavering passion with a deep commitment to quality and service.

The award highlights leadership, talent, quality, and prestige among top firms, institutions, and figures across the industry. The ceremony served as a platform to celebrate excellence and to emphasize the impact of family-led businesses in Spain’s luxury ecosystem.

The event featured a corporate welcome from Cristina Martín Blasi, executive director of the Spanish Luxury Association, followed by remarks from Almudena Maíllo, Tourism Councilor of the Madrid City Council. Pablo Garde, Undersecretary of the Ministry of Industry, Trade and Tourism, also attended the gathering, underscoring the event’s significance for national industry and tourism strategies.

Astondoa acquires Hermanos Guasch as official distributor in Catalonia

The Spanish Luxury Association is a non-profit entity registered in the National Register of Associations. Its mission centers on promoting high-quality, Made in Spain products at home and abroad, protecting brand images, and delivering added value to member companies. The association operates the Luxury Spain Quality Seal, a mark that certifies and acknowledges members as Exemplary Partners in the luxury segment.

Under the leadership of Cristina Martín Blasi, the association emphasizes cultural stewardship, connecting luxury sectors with Spain’s broader heritage. The organization’s origins trace back to a royal-inspired lineage of patrons, and its contemporary focus includes strategic collaborations that elevate Spain’s luxury profile on the global stage. Luxury Spain now encompasses more than 150 member companies across categories such as Gourmet, Fashion, Beauty, Lifestyle, and Quality Seals, collectively forming a Cultural Seal of Excellence that anchors Spain’s luxury identity in international markets. [citation: Spanish Luxury Association]

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