Antena 3 has rolled out a slate of exciting news for the upcoming prime-time schedule. The network is stepping up its promotional push with a bold new format titled Voice of All Stars. This fresh program concept signals a strong focus on crossover talent and familiar faces, designed to captivate audiences with a familiar yet revitalized energy.
La Voz All Stars is a version that previously aired in France two years ago, drawing on contestants from earlier editions. The idea is to bring back fan favorites, assemble a compelling mix of vocal talents, and provide a platform where established performers can reinvent themselves in a competitive setting. The format includes moments like blind auditions, team-building challenges, and decisive rounds that culminate in a climactic final. By adapting this model, Antena 3 intends to offer viewers a high-spirited, emotionally engaging experience while expanding the brand’s reach in Spain and beyond.
New seasons of The Masked Singer, Beguinas, El 1% and El Desafío
Alongside the promotional refresh, Antena 3 is announcing premieres and new seasons of several beloved formats. Viewers can look forward to fresh installments of Beguinas, Serial Lover and 1% as well as updates to One Life Less in the Canary Islands, Jesus and the King, and the Challenge. The network is also bringing back Catch a Million and Your Face Looks Familiar to Me, each promising suspense, humor, and vibrant competition. A key highlight in this broader slate is The Masked Singer, a show that continues to blend mystery, spectacle, and musical performance in a way that resonates with diverse audiences. The announcements also point to a new program led by Joaquin Sánchez, which will appear on YOTELE, signaling a coordinated cross-channel strategy designed to maximize viewer engagement.
In addition to the lineup, broadcasters emphasize the importance of strong storytelling, charismatic hosts, and creative formats that sustain audience interest across seasons. The strategy appears to balance returning favorites with bold, fresh concepts, aiming to attract new viewers while satisfying long-time fans. By weaving talent-driven competitions with entertainment-driven storytelling, Antena 3 positions itself to compete effectively in the crowded prime-time landscape. This approach aligns with broader industry trends that favor high-energy formats, recognizable brands, and cross-franchise synergies that keep audiences coming back week after week. [Citation: Antena 3 press materials]