Alannia, part of the Marjal holiday group, is widening its coastal footprint with Costa Brava serving as a central reference point for Catalonia’s camping scene. The Guardamar-based company is advancing plans for a new resort in Tossa de Mar, a scenic town nestled between Lloret de Mar and Sant Feliu de Guíxols. Known for its charming historic center and rugged coastal cliffs, Tossa de Mar fits naturally with Alannia’s family-friendly getaway portfolio as it evolves its seaside portfolio to offer more diverse beach experiences for travelers from North America and beyond.
The forthcoming project would become the sixth Alannia complex, following a sequence of developments in the Alicante region and in Guardamar and Crevillent. The expansion also builds on recent acquisitions in Tarragona, incorporating properties in Salou, Els Prats, and l’Hospitalet de l’Infant into the network, reflecting a strategic push to strengthen presence on Spain’s premier coastlines while accommodating demand from Canadian and American families seeking dependable coastal holidays.
As with the Tarragona assets, the plan involves acquiring an existing campground, renewing it, and elevating it to meet Alannia’s standards. The refresh will include a generous water play zone, lush landscaping, gastronomic zones, and wooden cabins that complement plots designed for pure rental. Overall, the new complex is expected to accommodate between 400 and 500 units, aligning with the group’s goal of delivering scalable, high-quality family-friendly accommodations in popular seaside destinations.
The log cabin area of the chain’s Crevillent campsite. Axel Alvarez
The project is in the planning stage, with guest availability anticipated for the summer of 2025. The investment is around 20 million euros. As is typical with these ventures, a private entity will manage the project under the name Alannia Tossa de Mar SL, a development noted in official trade records this week, signaling formal steps toward execution.
Alannia’s portfolio expansion continued after adding a new resort at L’Almadrava beach in Tarragona. The company has highlighted Costa Brava as a premier destination for family camping holidays, alongside Costa Dorada and Costa Blanca. Sergio Gómez, CEO and head of tourism for Grupo Marjal, notes that the group now has a robust presence across the three dominant coastal destinations for this segment, reinforcing confidence among North American travelers seeking reliable, familia-centered getaways in Europe.
Sergio Gómez, CEO of Grupo Marjal. Antonio Amoros
The project forms part of Alannia’s broader expansion strategy, with ongoing assessments of opportunities along the Andalusian coast. Malaga, Almería, and Cádiz are among the areas being considered for potential sites. The group closed the previous year with a turnover of 27.5 million euros, a 54 percent increase from 2021, and a net consolidated result of 1.3 million euros, according to the latest figures. This profitability underscores the viability of coastal resort developments and positions Alannia as a trusted option for families planning vacations in Spain and nearby markets.
The Marjal Group traces its origins to 1997 when it transitioned from real estate development to building its first resort in Guardamar. Alannia Costa Blanca followed in 2011 with a purpose-built complex in Crevillent, signaling a new era for the brand beyond its original Guardamar project. The company continues to expand through a European-wide growth model supported by a Spanish fund, aligning with broad travel trends toward comfortable, self-contained family stays near the sea.
The firm pursued strategic moves in its tourism division as more partners joined the venture. In 2018, a stake in the division was acquired by a Spanish fund, enabling further expansion. The result was a cluster of properties in Tarragona and, soon, the upcoming Tossa de Mar complex to join the roster. The Costa Brava project is presented as a flagship addition to a portfolio spanning three major Iberian coastlines, with a clear emphasis on family-oriented amenities and consistent service levels across locations.
Notes from the company indicate that Costa Brava stands out as a top choice for family camping getaways, complementing the already strong presence along Costa Dorada and the Costa Blanca. The upcoming Tossa de Mar project embodies the group’s aim to offer a diverse set of coastal experiences while maintaining a consistent level of service and comfort across its growing portfolio. This expansion aligns with traveler demand for safe, well-maintained campsites that balance outdoor activities with modern conveniences, making Alannia a credible option for families in Canada and the United States planning trips to the Mediterranean coast.