Learning by doing has always been at the heart of ESIC Business & Marketing School. When the institution opened more than fifty years ago, the aim was to equip people for a world that was increasingly connected, collaborative, and driven by rapid change. The school has kept a forward-looking stance, continually refining its methods to answer tomorrow’s questions by addressing today’s needs. Answers for a new world.
To bring this to life, ESIC’s School of Business and Marketing operates with a motto of experiential learning. Proximity to the business world — staying close to employers and industry trends — is identified as the school’s strongest asset. This closeness allows ESIC to anticipate hidden labor-market needs, a claim supported by strong employment outcomes, including a high placement rate among graduates. 93% of former students report successful job placement, underscoring the program’s relevance to the market. [Citation: ESIC]
The people who make up ESIC are central to its education offering. They contribute three standout characteristics: teachers who adapt to evolving situations and new job demands through innovative methods; a clear emphasis on preparing future employees to stay adaptable, learn continuously, think critically, and drive change in today’s business context; and a strong educational spirit focused on development and transformation that supports lifelong learning.
ESIC’s methodology emphasizes new ways to relate, live, and work, moving away from traditional lectures toward practices rooted in real business experience, innovation, self-management, and teamwork.
The program offers a versatile, dynamic, and multicultural learning experience that mirrors the realities of a 21st-century global landscape.
Adapted to new professional demands
University degrees, master’s programs, and online courses at ESIC are designed to meet the evolving demands of today’s workforce. They provide information and training for a diverse business world, supporting ongoing growth across professional and personal life. Essential cross-cutting skills include adaptability, lifelong learning, and critical thinking, among others.
The ESIC training path is recognized as a reliable option for pursuing and securing projected employment opportunities.
The methodology places the student at the center of the teaching-learning process, connecting education with real business conditions. A foundational aspect of this approach is a commitment to innovation in education, embodied in the principle of learning by doing.
ESIC maintains a strong link with the business community at the core of its operations. It regularly integrates industry colleagues into activities, including real-case showcases, team competitions, debate tournaments, and private coaching sessions. This approach complements the school’s innovative education and aligns with the business environment.
Through these experiences, students develop analytical capacity, acquire interdisciplinary skills essential for professional practice, thrive in a dynamic environment, and cultivate a critical, ethical, and socially responsible mindset.
Educating future business leaders
In brief, ESIC aims to prepare tomorrow’s leaders. This commitment includes ongoing innovations in education. For the eighth consecutive year, the school will host the IMAT international congress, focusing on the latest trends and tools in education that ease adaptation to changes in the economic, social, political, and technological landscape. [Citation: ESIC]
ESIC’s educational offering is augmented by specialized programs, corporate training, conferences, and seminars designed to foster networking while keeping professionals up to date.
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