Urbaser starts 2024 with the aim of reaffirming this goal. commitment to true circularity. To this end, it launched a campaign titled ‘Together for Real Change’ with a video that reflects the company’s internal commitment to preserving the circular economy in people’s daily lives.
Urbaser, which started its transformation process last year with a branding that reinforces the brand’s new vision, mission and values, is strengthening its brand identity. The message with the claim of ‘making circularity a reality’ In this video, he reinforces his role as a key actor in raising awareness about protecting the planet and portrays his employees as leaders of change.
Circular economy is part of our DNA Urban, This allows the company to become a resource manager. Transforming waste into resources, which is a direct result of circularity, is part of one of the group’s key strategic foundations and expresses the company’s new value proposition based on a comprehensive environmental solution model that combines urban cleaning, collection and the recycling and valorization of waste. from these sources.
Urbaser trusted BrandFor, a consultancy specializing in branding and marketing, to produce this campaign, which highlights their close relationship. The work Urbaser does and the impact it has on people and society. “We wanted to represent what the circular economy really consists of, from the moment we throw waste into the container at home, to the moment when processed and valued materials are reused to give life to other resources that others can reuse and that all citizens define. With this process, showing everyday images of daily life and of course