HE EU Life GroupWhere the brand belongs SHAhas been included as corporate innovation director to the manager Manuel Bonillawithin the scope of global expansion strategy. AB Living is a business group specializing in Health and Wellbeing, Luxury Accommodation and Premium Properties, prioritizing excellence, design and sustainability in each of its projects.
AB Living Group consists of three lines: EU Health for the health and wellness projects section is the flagship brand SHA; EU Hospitality for line HotelsIt already has agreements with Marriott to launch many projects in different countries with The St Regis or JW Marriott brands; and by EU Features for the actual state division.
SHA Wellness Clinic in 2023, best wellness clinic award a recognition that is among the hundreds of awards the brand has received around the world since its birth in 2008. In addition to the clinic, SHA has also launched SHA Residence, guest-owned residences with access to the full range of wellness and entertainment services. Health from SHA Wellness.
This Friday AB Living Group opened the doors of SHA Mexico and in 2026 SHA Emirates is scheduled to open in Abu Dhabi as part of an international expansion plan to implement one SHA per continent.
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with a transcendent history twenty years in management positions Manuel Bonilla, who will work in team management and team management in sectors such as finance, investment, banking or technology. Innovation for all brands and the AB Living group’s companies focus on SHA, positioning them as market leaders with the goal of continuous development and improvement. The Manager will be a member of various committees reporting directly to the CEO of the AB Living & SHA group.
has a diploma Cardenal Herrera CEU Business Administration and Management from San Pablo University He holds a PhD in Business Management and Organization and Taxation of SMEs from Miguel Hernández University. Executive MBA from Fundesem Business School. He specializes in Marketing and Commercial Management from Esade, as well as many national and international courses and programs such as “Digital Transformation of Organizations” or “Leadership in Innovation” from MIT, Massachusetts Institute of Technology, and is currently completing his PhD. thesis in business.
Among other management positions in companies, he was general manager of Suma Gestión Tributaria. During his four years leading the organization, he was recognized with several national and international awards for his innovation and Suma’s digital transformation; Among them, the prestigious international technology organization IEEE received the IEEE Spain award as well as the Revista Economía3 award. The Advanced Tertiary Sector or Prensa Ibérica Publishing Group was awarded the Key Information Award. Likewise, the famous Executives Magazine gave the director the Best Corporate Governance Award of 2018.
Professor at various master’s degrees for managers, prestigious BCC lecturers agency has included him as an international speaker on innovation, strategy and leadership. As a startup mentor, she helped entrepreneurs scale and internationalize their projects by focusing on innovation and sustainability.
He co-organized and participated in many events. international conferences As a pioneer of innovation and disruptive technologies such as blockchain or artificial intelligence, he has published more than 100 articles in national and international media in the fields of management, economics and innovation.
He is the founding chairman NOW MeetingsHe is the founder of the Teatro Castelar Symphony Orchestra, an organization that was awarded the Important Knowledge award last year and has collaborated closely in the fight against diseases such as ALS or Cancer, among other causes.