Jordi Hereu, Minister of Industry, Tourism and Trade, It highlighted tourism industry that allows towns to develop and Spain’s cities that embody the “values of cultural tolerance” Meliá was held during the opening of the XII Exceltur forum, the association that brings together major companies in the sector such as Iberostar, Iberia or NH, this Tuesday in Ifema, a day before its opening. Fitur 2024. Additionally, the minister highlighted the effort made between administrations and the tourism industry, which has led to the “magnificent reality of a country” and “high-quality tourism products”.
In this sense, Hereu emphasized that an innovative sector has been created in Spain, ready to face challenges such as the massification of industry or the need to integrate new technologies into daily life. He called for expanded cooperation between the public and private sectors.
Gabriel Escarrer, president of Exceltur, said: He also agreed with the minister and noted the need to strengthen coordination with the administration to confront overcrowding of some tourist destinations. and the gentrification of certain areas due to the proliferation of tourist apartments: “These result in an unfair rejection of our industry,” Escarrer explained. “I extend my hand to the Government so that we can work together on the new future of tourism. Promote a strategic road map for 2030, in which priorities will be determined and tools to strengthen public-private cooperation will be strengthened,” Escarrer said.
The head of the tourism portfolio emphasized that the magnitude of tourism is: “it is a happiness industry” because it works as a social, economic and cultural “supporter and accelerator”. “This world has great challenges of coexistence, there are great geopolitical challenges, and tourism can help societies imagine a better future,” the minister said.
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The Minister of Industry also said this. It was an “honor” to attend Exceltur’s business forum, and he is grateful that it was held at a time when “the success of an entire country is expressed.”.
In this sense, he underlined that Spain has once again reached a new tourism record in 2023, which is expected to reach 84 million visitors and 108 billion euros in spending. This is also important because it “creates employment”, providing “more and better employment with less temporary employment”.. With this in mind, he appreciated the efforts of the administrations, as well as the “zeal and attitude of the business sector” that creates “the magnificent reality of a country” and “high-quality tourist products”.