After opening Pandora’s box a little over a year ago with a shopping cart of 30 items for 30 euros, Carrefour We are entering 2024 with the new version of this campaign to fight inflation. The French supermarket chain announced this Monday: It will reduce the prices of 500 products that are frequently purchased in its stores and determined by its customers as favorites.. All of them are own branded products and they are both food, pharmacy and perfumery.
The idea, according to one description, is this: This decrease will be maintained over time “To help customers save money in 2024.” The same text adds: “It is part of the company’s strategy to protect consumers’ purchasing power and deliver the best products to all homes.”
The chain promises discounts of up to 13%, for example fried cookiesinside liquid detergent Marseille Carrefourinside fried tomatoes or bread. It is stated on their website that these cookies were previously sold for 1.60 euros, from now on they will be sold for 1.39 euros; what about that coffee It was previously worth 2.85 euros, now it will be 2.65 euros; or if cannelloni with meat A few days ago frozen ones were close to 2.80 euros, now they will cost almost 2.50 euros.
Also appearing on this list fresh cheese, puff pastryA. Ron, Asparagus, cocoa cream, diapers, toilet paper, air freshener anyone compresses.
Again, in the statement, the banner states that the campaign will be active in both businesses and enterprises. Carrefour And Carrefour MarketAs does the company’s website and app. In Spain, this chain has just over 200 hypermarkets, 150 Carrefour Market supermarkets (a scaled-down version of the first), 1,000 Carrefour Express establishments and 63 Supecos.
Other measures
The products on which the promotion will be applied will be defined differently from the others and the customer will be ensured that he/she is included in the campaign. Judging by the advertisement on television and social networks and the images distributed in the media, this will be a label or a large orange sign.
“The price reduction announced today is in line with other existing savings measures, such as social benefits benefits.” Carrefour Club (the largest loyalty program in Spanish distribution) and Thousands of products are on promotion every day“It adds the chain with ‘My Carrefour+ Subscription’ or ‘Lowest Price’.
In this regard, Carrefour has been in the news for making its announcement in recent weeks. Disagreement with PepsiCo over the prices at which it sells its products (From the drink that gave the group its name, such as Lay’s potato or Alvalle gazpacho). The chain has assured that it cannot absorb the cost increase in France, which will force them to raise the price of the product on shelves. In Spain, where this interruption in relations took place, the chain did not make any statement on this issue.