It will be officially introduced on the opening day of Fitur 2024 next week The new stage of Marina d’Or. A. hotel complex It’s going through a name change. The brand accompanying this tourist destination in Orpesa The Magic World will give up, The Benidorm hotel company, which bought the facilities jointly with the Fuertes group, owner of the ElPozo et company, is called the Magic group.
But this radical change This does not mean that the famous Marina d’Or flag will disappear. “We have a patent and “We still use it”It draws attention from the real estate developer with ties to the circle of the company’s founder, Jesús Ger.
two axles
The reason is very simple: lThe resort town consisted of two main pillars: apartment blocks and a complex of hotels, spas and entertainment areas. “The company Hoteles Marina d’Or SL was sold a few years ago,” recalls the real estate company, to the North American fund Farallon, which in turn sold the company to Magic y Fuertes.
Apartment construction and sales were left unfinished. Actually, The website clearly features the Inseryal by Marina d’Or branding, bearing the famous sailing logo. and you defined it
It’s been complicated for decades.
renovation
As for the Magical World of the Future, remodeling of the facilities has already begun. Investment of 40 million euros. Hotels are turning into thematic venuesIt serves under the names Magic Sports, Magic Games and Magic Fantasy, with decorations based on these names, and with an approach focused on the family market. The five-star spa and hotel will be renovated in the second phase of the works.
A well-known brand: ‘Un, dos, tres’ and Anne Igartiburu
Whatever the value the concept it sells deserves, Marina d’Or one of the most well-known brands kalelon at the national level. The big breakthrough came with the opening of the hotel complex and spa, and some ongoing promotional campaigns to commemorate the audience. Milestones include presenting presenter Anne Igartiburu as brand ambassador or flats as one of the star prizes in the final stages of the ‘One, two, three’ television competition.
It all had its origins in 1983 with the company Comervi, which built blocks in Castelló. Then Orpesa arrived. It now sells second homes under the names Inseryal, Ciudad Jardín and Sol y Mar, mainly in the Torre la Sal area of Cabanes.