The new ownership of the Magic Costa Blanca group, Marina d’Or from Alicante, plans to export a proven business model to broaden the current offerings at the Orpesa hotel and real estate complex. The aim is to diversify entertainment, with a slate of shows and concerts designed to attract more visitors to the Holiday City and extend the seasonal appeal of the destination.
Though it remains to be seen whether this approach will spark a full-scale revival for Marina d’Or, Magic Costa Blanca brings a wealth of experience from the tourism sector that could help realize goals that were once only dreams for Farallon, without initiating another large-scale project from scratch. The group’s track record in developing and managing hotels and water parks offers a clear blueprint for integrating leisure facilities into Orpesa’s tourism mix.
Based in Benidorm, the Alicante family business has long operated a portfolio of hotels and water parks, assets that align well with Orpesa’s plans. To date, those properties have been spread across Benidorm, the wider Marina Baixa region, and Gandia. The new strategy envisions consolidating these assets under a single umbrella within a space branded as Holiday City, a concept originally designed by Jesús Ger and now poised for a refreshed implementation.
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Orpesa will also feature a sizable residential component with thousands of flats, targeting a year-round resident and visitor mix that leverages Europe’s most extensive sea water spa and sports facilities. The arrival of Magic Costa Blanca carries the ambition of restoring Marina d’Or’s prestige while ensuring the community’s long-term health and vitality remains a priority for residents and investors alike.
From a capital perspective, Magic Costa Blanca is expected to oversee a substantial workforce and a capital base approaching 115 million euros. The portfolio includes a broad set of assets and potential new developments that represent a significant step for the Garcia family at the helm. This move also marks a notable entry into Castellón province, reinforcing the company’s presence in the Valencian Community while embracing a degree of risk associated with a bold expansion strategy.
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Last year’s management of Marina d’Or sought to broaden the range of offerings by staging high-profile events such as the Reggaeton Beach Festival. The new owners bring complementary experience in this space, having contributed the medieval parks at Robin Hood Magic Camp in l’Alfàs del Pi to Primavera Sound. The Primavera event previously hosted Weekender, a compact gourmet festival where bands and attendees shared a single, communal space for a weekend. This year featured performances from acts like Jesus and Mary Chain and Dinosaur Jr., echoing the legacy of Castellón’s Benicàssim and the FIB festival. Magic Costa Blanca’s proven track record for offering alternative leisure experiences positions the Marina d’Or project to refresh the Orpesa brand while expanding its cultural calendar and entertainment portfolio that resonates with visitors across Canada and the United States, as well as within Europe. The ongoing transformation aims to unify the Orpesa branding under a cohesive, year-round leisure destination while inviting broader participation from local partners and international tourists alike.