Kartica And groupoidex celebrated Alicante first edition Important daysThe event where twelve executives from important companies of the Valencian Community discussed the big brands in the region. The event was held in the restaurant. Chef Miguel Rivas. A unique gastronomic experience bringing together twelve important CEOs of the Valencian business ecosystem: Ezequiel Sánchez of PLD Space; Joaquín Lancís of Grupo Alacant; Pedro López of Chocolates Valor; Julio Sánchez from Energy System; Daniel Morata of Renoveduch; Gioseppo’s Germán Navarro; Coral Erum from Grupo Erum; Javier Gandía of Bodegas Vicente Gandía; CEV president Salvador Navarro; CEDELCO president Salvador Pérez; Enrique Pernía from Kártica and Miguel Quintanilla from GrupoIdex.
The idea was for them to tell their stories. exchange ideas and ideas about the origins of their brandsIt allows them to discuss and connect with the unique and distinctive essence of each of these companies, a model of success. A project that promises to be repeated in future editions, with the idea of provoking discussion and drawing conclusions about the importance of brand development for companies.
enriching experience
“It is very enriching to be able to meet leading entrepreneurs and create an inspiring conversation based on success stories, where brand development is undoubtedly different in every case,” he explains. Miguel Quintanilla is CEO of GrupoIdex.
Meanwhile, all participants are collective exercise where they share the first steps of their company or brand. “We are asking you two very specific things. The first was to tell us what was the brand positioning or territory that the founder managed to conquer initially with his project, and then what was the personality of the founder. “This way we were able to compare whether both things matched the existing brand,” he notes. Enrique Pernía is the CEO of Kártica. “Initially, the brand was just specifying one product without delving into its identity. But now Many products are selected based on brand and how they work.”.
Salvador NavarroCEV President emphasized the importance of this.Brand positioning for the growth of companies in the Valencian Community. “It was very satisfying; through the participants’ experiences we were able to confirm that the evolution of the brand is a strategic lever for business development.” For your part, Salvador PerezCEDELCO president stated: “within the business structure It is always important to produce actions that bring together companies and their values. Create synergies that strengthen relationships in Elche and the province and strengthen the path of understanding the specifics of the industry.”
In short, these first Important Days born out of the nature of being able to spare time, Listen, think and delve into the origins of brands, It allowed us to highlight the importance of essence as a differentiator that guides companies in decision-making, managing to rediscover their true origins.