From all the companies he owns family influencers Pombo — the main ones: a restaurant, two clothing lines, a music festival, and a tortilla shop — the first one works best. About Camino restaurant run by the clan’s patriarch and their daughters before they rose to fame, it has been open since 2011 and registered in 2022. Best result in history: Revenue of 1.8 million euros and profit of 152,500 euros are more than double the previous year.
Overcoming the downturn brought by the pandemic, the business increased its sales every year. Víctor Pombo de la Serna, alias Vituco or Papín, The salary of the man who is the father of the well-known María, Marta and Lucía Pombo and the sole director of the company, was also increased: last year, according to accounts accessed by El Periódico de España of the Prensa Ibérica group. 142,315 euros per year (about 7,300 euros per month)an increase of almost 10,000 euros compared to the previous year. Since 2019, Papín has increased his compensation by approximately 35,000 euros annually. The property is located in one of the wealthiest areas of the capital: the area around the Santiago Bernabéu stadium in the Chamartín district.
path One of the two companies featured in the documentary ‘Pombo’, just released on Amazon Prime Video. Over the course of four episodes lasting approximately fifty minutes, the series takes us through the most famous of the bunch, María Pombo, and her family, namely their older sister Marta (also influencer) and Lucía (commercial pilot), their husbands, her own husband (Pablo Castellano) and their parents, Víctor Pombo and Teresa Ribó.
María Pombo rose to fame and had a romantic relationship between 2013 and 2015, when she was only twenty years old. Real Madrid player Alvaro Moratahe is also known for investing in the ‘manolitos’ croissant business. The young woman, who could not finish the Tourism and Protocol department, started uploading photos of her clothes to Instagram and her number of followers began to increase. Then came the brands that wanted to sponsor their broadcasts. 163,000 in 2016 followers She was already an ambassador for Pelo Pantene on Instagram. accumulate today 3.1 million followers. According to market estimates, these figures More than 6,000 Euros are billed per sponsored post.
When she went on the show ‘La Resistencia’, David Broncano asked her how much money she had in the bank and suggested: Young woman ‘was already striped from birth’. María Pombo denied this. “No, no, I swear no“We lived very well, went to a subsidized school, but I didn’t travel with my family,” he said. The presenter then asked him what his parents were doing: Pombó explained: His father was an advertising director until he became unemployed. He said he opened a restaurant and his mother stopped working when she was diagnosed with an illness (multiple sclerosis).
Víctor ‘Papín’ founded the restaurant with his brothers Rafael and Javier Pombo de la Serna and two other partners. Shortly after they started, they raised capital. deposited 73,500 euros 49 percent of the company. The businessman acquired 100% of the shares by purchasing the shares of his brothers and partners in 2021. This branch of the family descends from the writer Concha Espina, mother of writers Ramón and Víctor de la Serna.
Other businesses are not as vibrant
Víctor Pombo’s restaurant is regularly featured in his daughters’ Instagram posts, which undoubtedly gives him good publicity. The remaining companies of the clan benefit from the same promotion – María Pombo promotes them whenever possible: for example, she brought products from the tortillería’s clothing and tortilla brands to ‘La Resistencia’ – but The results are not that encouraging Like those of the Camino.
The second company featured in the documentary series is Tipi Tent, a clothing store For adults and children in the Recoletos district of Madrid. The little girl from Pombo says she founded it in 2015 with her sister Marta and her then-husband (Luis Giménez) because I do not know what to do”. The Textil Tent SL, the company behind the brand, was registered at the end of 2017 by sole director Giménez. None of the Pombo brothers have a position in the management of the company (though they may be shareholders and not featured in the newspapers). Although it has an active website and a physical location, The company has no existing accounts. Have you ever given invoice data to the press but not the results? The company did not respond when asked about these.
Besides Tipi Tent, María Pombo also launched her women’s fashion brand in 2019. Name the Brand (Millennials at da house SL). Again, he does not appear as a director of the company; Looks like his friend Javier Alonso, who is also in charge of the reggaeton festival. influencer, Suavefest (AIE Musical Tantrum). After two years of losses, Name the Brand achieved a turnover of 564,000 euros and a profit of 12,000 euros in 2022. The festival only offers some accounts without billing.
The latest company to stand out in the Pombo universe La Martinuca (Tortilleros Ilustrados SL), a home-delivery tortilla shop founded by María’s husband, Pablo Castellano, who also owns a construction company with his brother. Castellano runs the tortilla company, which is led by other partners with restaurant experience. La Martinuca promoted María Pombo (brought 300 tortilla sandwiches to ‘La Resistencia’), but in their only presented account (2021) they have not yet made a profit, recording a loss of 8,000 euros and a turnover of 216,000. She said in interviews that she earned more. influencer more than their work.