Galician fashion brand elPulpo By acquiring Nanos, it claimed to continue its growth strategy in the children’s fashion market.
As highlighted in a press release, it has planned an “ambitious expansion plan” for this growth over the next three years; it has now acquired Nanos “as a prestigious and great value brand for the group” and its 10 stores. “key at the national level.”
It was founded and managed by José Antonio and Jorge Chacón. Among its main shareholders, actor Xosé Antonio Touriñán stands outelPulpo emphasizes that this corporate operation is “important” because Nanos is “an iconic children’s fashion brand.”
Founded by Pilar Martínez Sanjuán in Ortigueira (A Coruña) in 1963, Nanos has actually been “the emblematic brand of children’s fashion for more than half a century”, as elPulpo emphasizes. In 2020, the company reached 400 sales points worldwide, 40 of which are its own stores and a turnover of 14 million Euros.
Among his most important customers he mentions: Royal families of Spain, Monaco and the Netherlands, and international celebrities like Beckham’s family.
“An opportunity”
elPulpo’s acquisition decision was made after Nanos filed for bankruptcy in recent months. The A Coruña group, which has extensive experience in the management and distribution of fashion brands, sees Nanos as “an opportunity to strengthen the sector and continue to promote Galician fashion with the highest standards of quality and sustainability, which elPulpo claims to have championed since its origins.” “.
“We are particularly excited about Nanos’ participation in the elPulpo project, as it is a company that we admire and with which we share very important values, and it poses a great challenge. The combination of the two emblems of Galician textile and the fashion industry. I am honored to take over the flag of the Martínez family, which is an example and reference in the industry today.” I can say that, and at elPulpo, we are committed to working with respect. Admiration and commitment to making our new group the great international company it deserves,” says elPulpo Founder and CEO José Antonio Chacón.
elPulpo, a 100% Galician company, Since its establishment in 2005, it has stood out with the importance it attaches to sustainability, its respect for the environment, and the “freshness and quality of its designs”.
Currently, the brand has ‘flagship stores’ in A Coruña and in the Chamberí district of Madrid; 30 ‘corners’ in El Corte Inglés centers nationwide and more than 120 multi-brand outlets in Spain.
It also opened showrooms in A Coruña, Madrid, Bilbao and Lisbon; and is immersed in an internationalization plan focusing on Italy, Portugal, France and Mexico.
With this acquisition, elPulpo aims to “further develop its presence in the children’s and youth fashion market”, “To preserve and respect the essence shared by both brands and to position itself as the perfect duo to meet the needs of a broad target customer base seeking product excellence and quality as well as a commitment to sustainability.”
According to elPulpo, Nanos will “continue to dress the most demanding little ones with new designs and the highest quality standards”, focusing on its first clothing line for 0 to 36 months and a ‘kids collection’, designed for ages 4 to 12.
The offer for ages 12 and above will be complemented by the elPulpo collection, focusing on youth fashion and genderless products.
In the men’s and unisex fashion sector, elPulpo will continue its planned roadmap and “establish itself as one of the current Spanish brands with the most projection and jump Latin America In the spring of 2024.”