Meta introduced the first shopping experience within the messaging app WhatsApp, which it already allows in India. buying products from a supermarket plans to contribute to the digital transformation in the country.

Meta partners with Indian e-commerce company JioMart Promoting the purchase via WhatsApp, as confirmed by the managing director Mark Zuckerberg on his Facebook profile.

This alliance aims to accelerate India’s digital transformation and allows JioMart to showcase a catalog with its products. messaging ‘app’, A place where users can choose the product they want, the quantity they want to buy and see the price.

Items are added to the chat with the barter, and once the chat is complete shopping listPayment is made from the same place.

With this shopping experience, the company Business Connect with consumers across India”, as stated in the statement on the official blog.