Iberdrola is expanding Commitment to equal opportunities with a new alliance with Spotify, The world’s largest audio streaming company. ‘On the occasion of the programme’EQUAL‘, companies are organizing a campaign Support female talent and encourage their greater visibility.
Among the initiatives, there is also a space launched on the platform. create ‘playlists’ featuring female artists. This microsite, which offers fans the opportunity to customize lists according to their feelings, will help increase their promotion on the platform.
The electricity company will also take part in the ‘Spotify EQUAL Fest’ concertSpotify’s first live music event. Artists Nathy Peluso, Ptazeta, Natalia Lacunza, Judeline and Lola Indigo They will perform at the Wizink Center in Madrid in this event, which will be held for equality on September 22.
The ‘EQUAL’ program will also invest in the careers of artists by improving their technical skills. A charity gala will be held at the end of the year, with funds going towards educational scholarships in fields such as sound production and engineering.
“Women in Full Volume” according to Spotify’s latest report Only 1 in 5 global charting artists are women. Again, Streams for Spanish female artists have increased by 60% since the launch of EQUALSpotify’s global initiative launched in March 2021 and aims to promote gender equality in music.
This collaboration is included in the following initiatives: Iberdrola HerEnergyAn area in which the company promotes equal opportunities in areas such as music, employment or women’s sports, in which Iberdrola is already a point of reference.
With a global drive for them
Iberdrola understands gender equality promotes this through a global approach and disciplines such as sports practices. The company has been the main supporter of women’s sports in Spain since 2016, helping 32 National Federations increase the number of licenses for women by 42%. In Spain, as well as in Brazil and Scotland, the electricity company is the main partner.sponsor of the women’s national football team. It has also been presenting Iberdrola Supera Awards to sports initiatives working towards gender equality since 2020.
The company’s commitment to equality also includes: Ensuring a better future of work for everyone. That’s why the Global Green Employment platform offers guidance, training and green employment. Creating quality employment is a strategic axis of the company’s social commitment, which plans to recruit close to 11,000 new hires in the group by 2025. Last year alone, Iberdrola hired more than 5,600 people; 36% of them are under 30 years old.
Source: Informacion
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