Rakuten will refund money on every purchase to grow in Spain

Loyalty programs are always great asset of success He wants to repeat the strategy for Rakuten in Japan and in Europe. Spain should be a bridgehead and testing ground. The idea is to cash back some of the purchases made at over 700 online stores. In general Between 1% and 8% is refunded to the buyer The amount of purchase in online stores such as El Corte Inglés (including supermarket), AliExpress, Booking.com, La Redoute, Media Market, Fnac or Nike, although the discounts may be higher on some websites. Refunds can be transferred to the user’s bank account or PayPal account.

Rakuten’s is one of the biggest promotional initiatives in memory. According to the National Competitive Market Commission (CNMC), the example of Black Friday and the success of Aliexpress’s single day is opening up new strategies in Spain in a market that is already moving 55,000 million euros per year. Rakuten landed in Spain in 2013, and its popularity among the general public has soared as a result of its sponsorship of FC Barcelona, ​​which lasted until 2022. In Spain there is also the headquarters of Rakuten TV for Europe, which in turn also rapid expansionfor example through agreements with Orange.

Until now, users could earn up to 30% in Rakuten points by shopping on Rakuten.es and exchange them for gift cards, the latest movies on Rakuten TV, books via Kobo, or credits in the Viber messaging app. But now, with Rakuten, users will earn money from their purchases and return. up to 30% of the order amount in euros. Rakuten has paid back approximately $3,700 million in cash to its users in the US.

You need to login or register on Rakuten.es to access discounts and cashback. You get back up to 30% of the total purchase amount. Once the transaction is confirmed, the user can withdraw the money to their PayPal account or bank account or convert them into Rakuten points with a 20% increase in value to exchange for gift cards and other Rakuten services. if you upload Rakuten browser extension the user is notified of the available ‘refund’.

What started as a marketplace in Japan has grown into a marketplace. diverse group of “evolving” online servicesToby Otsuka, CEO of Rakuten Europe, said in a statement. “We believe that by introducing cashback in Europe, we will not only attract more members, but also offer them a more flexible reward system that adapts to their purchasing habits,” said Otsuka.

The strategy in Spain is inspired by the commercial practices followed in Japan. In this case, Rakuten rewarded its members with more than 2.5 billion points (worth $23 billion). It is very important to give points in addition to cash in this loyalty object.

Founded in 1997 as a marketplace in Tokyo, Rakuten e-commerce services, financial technology, digital content and communication With approximately 1.6 billion members worldwide, the Rakuten Group has more than 28,000 employees and operates in 30 countries and territories. The business units offer 14 services available in almost all European countries. With Rakuten Europe’s headquarters in Luxembourg and offices in London, Dublin, Paris, Berlin, Barcelona and other major European cities.