80% of counterfeit alerts in Europe are for products intended for children

80% of warnings for counterfeit products in the European Union correspond to children’s products. This came to light at a conference in Alicante organized by the Institute for Technological Children’s and Leisure Products (AIJU) that discussed the risks such articles pose to children’s safety as well as the negative repercussions for companies. .

The seriousness of the problem was determined by the European Union Intellectual Property Office (Euipo) headquartered in Alicante and throughout 2021, The number of infringing items held by customs at EU borders increased by 56% compared to the previous year. Toys also rank first in the ranking, along with mobile phone accessories and packaging.

Similarly, another report by Euipo itself and the Organization for Economic Co-operation and Development (OECD) concludes that the rise in electronic commerce provides a window of opportunity for counterfeiting; such that more than 50% of the products imported in the EU were seized. It’s about internet shopping.

The conference, attended by companies and consumer associations, is also Presentation of a range of educational tools developed by AIJUThe University of Strasbourg collaborates with the Portuguese Association for the Promotion of Child Safety, the Czech Toys and Games Association and the artificial intelligence company Lucentia Lab. product industry and consumer organizations to combat counterfeiting.

Source: Informacion

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