The engine is already running. A little less than three weeks before Black Friday officially arrives – which this year friday 25 november– Big businesses are rubbing their hands in anticipation of a record campaign, small businesses are reluctantly exploring how to get out of the day, and digital portals are already launching discounts. And the consumer? Among many visions, the sentiment is common: it’s not appropriate at all right now, but that won’t stop sustained but slowing consumption, according to the latest data on the evolution of gross domestic product (GDP). ) in the third trimester.
In any case, it remains one of the factors attracting the economy as a whole, which, according to experts and different organizations and labor services, could go into recession in the first quarter of next year. Hence the emphasis placed on the development of household consumption during these commercial campaigns.
“Usually, the consumer does not react until the crisis is very close to it, but to this is added the feeling that we deserve it with the pain we have suffered,” analyzes the professor. behavioral economics of the basis, Peter King. ‘We are completely vulnerable to the word’Free‘ anyone ‘discount‘” adds the teacher. marketing of the Eada Business School, Martin Vivancos. “One of the biggest goals of Black Friday is to lure you into compulsive buying,” concludes the marketing expert and also economics and business studies between Open University of Catalonia (UOC), Anna Isabel Jimenez. So how do you survive a Black Friday in times of inflation and crisis danger?
1. Rational purchasing
The key for these three experts is to try to overcome instinct. compulsive buying. Among other things, Vivancos recommends counting to ten and asking yourself how much you like something or, more importantly, whether you would use it. ” smart purchase It’s not always the cheapest purchase, and this is where the question should be asked: How much do I love, how much will I wear, and how does that price relate to mine? purchasing power”, suggests Eada teacher. In short, he adds, “the moment a purchase appears that invites you to take it, take five seconds.” Jiménez advises the same thing: “There’s a problem with compulsive buying that almost always ends up in a drawer.”
2. Calculator before and during evaluation
One of the tricks the UOC professor put on the table is, Black Friday after homework is done: that is, be clear about what is needed beforehand. “Yes or yes, it’s a good day to buy needed things,” says Jiménez. Rey has tools for this too: just decide in advance what you want to buybut also as what price are you willing to pay. And best of all, when you’re done, shop with a calculator in hand and a ready-made tool to write down the money you spend. As extra advice, the Esade professor adds: rest between purchase and purchase: stopping for a moment “demotivates to buy” and reduces the risk of compulsive buying.
3. Compare
Finally, these teachers encourage Compare products, Malls and especially conditions. “Many companies will lower the price when they find you’re doing the same search on another site, maybe play around a bit and surprise yourself a bit,” explains Jiménez, who also suggests looking into situations like: if an item can be returnedmay be a factor that makes it better than the other. In parallel, Rey advocates looking at what the product costs rather than what it costs. discount percentage“They make you feel like you’re losing by not taking advantage of the 70 percent discount, but they actually force you to spend 200 euros,” he says.
Source: Informacion
Christina Moncayo is a contributing writer for “Social Bites”. Her focus is on the gaming industry and she provides in-depth coverage of the latest news and trends in the world of gaming.