Xbox Series X has reappeared in large Russian retail chains at a price around 80,000 rubles, according to the online outlet iXBT. The spike follows a 73.9% jump from the summer of 2021, when the console’s suggested retail price stood at 46,000 rubles.
Store availability remains limited. On the M.Video site, a single Xbox Series X is listed at the moment of writing. There is also a promotional bundle offered, where customers can purchase a complete Xbox with one of the recommended games for about 70,000 rubles.
Market observers note that the PlayStation 5 also entered M.Video and Eldorado inventories at roughly the same time and price. Analysts suggest that Microsoft and Sony consoles arrived in Russia as part of parallel imports, a pattern seen in several electronics segments during recent months.
Earlier reports from socialbites.ca highlighted what were described as record-high prices for popular consoles and video cards on AliExpress, noting offers around 50,000 rubles for both Xbox Series X and PlayStation 5 per unit. In light of currency fluctuations and changes in AliExpress’s internal exchange rate, current listings show prices near 59,000 rubles for each unit, underscoring how global pricing dynamics can translate into local sticker prices.
For buyers in North America, this case study illustrates how currency movements, import channels, and retailer strategies can produce divergent pricing even within a single year. Parallel imports and promotional bundles are recurring tactics in competitive consumer electronics markets, often widening the gap between official MSRPs and street prices. The situation also highlights how stock scarcity can amplify price volatility, with only a few units or bundles available at any given moment. Consumers who follow these trends should weigh total cost of ownership, including bundled game value, warranties, and after-sales support when evaluating whether to purchase at a premium or to wait for a potential price correction. These dynamics remain relevant for shoppers in Canada and the United States as they compare local availability, promotions, and import practices across major retailers. (Source: iXBT; Source: socialbites.ca)