The tenth issue of Masterchef remains the dominant show on Monday nights, drawing significant audiences across North America who follow the format for both entertainment value and competitive pacing. The eleventh talent premiere, which led to Claudia’s exit from the program, drew a strong 14.2% audience share and an average of 1,568,000 viewers, a rise of four tenths from the previous week while loyalty shifted slightly downward by about 6,000 viewers. This pattern reflects a broader preference for high-stakes cooking competition content that translates well on both traditional and streaming platforms, a trend that marketers in the United States and Canada monitor closely when scheduling prime-time slots.
The data also show that these numbers were widely spread across competing options on Monday night. The season finale of El hormiguero and the new episode of Hermanos aired on Antena 3, recording 14.9% and 1,876,000 viewers, and 13.2% with 1,493,000 viewers respectively. Sálvame Sandia commanded a 12.2% share with 1,487,000 viewers. For Canadian and American audiences following international formats, these figures underscore how alternative programs can fragment the audience, especially when simultaneous premieres or special events empower viewers to sample multiple offerings.
In a private duel format, First Dates aired as a Pride-themed special, achieving 5.4% and 672,000 viewers, while the new season of Viajeros Cuatro launched in Gran Canaria, earning 4.6% and 531,000 viewers. This uplevels Cuatro’s position, even as laSexta leaned into reruns of El Intermedio (4.6% and 554,000) and Creed 2: The Legend of Rocky (3.8% and 383,000). The contrast illustrates how event programming and celebrity-led specials can buoy a network’s short-term performance in markets where viewers value novelty and inclusive themes, a nuance that is increasingly relevant to U.S. and Canadian broadcasters pitching similar formats to diverse audiences.
Turning to afternoon premieres, Sálvame Sandia struggled to outpace Pasapalabra, which again led the day with a robust 23.6% audience share and 2,057,000 viewers. The revamped Telecinco program posted a softer opening with 10.5% and 915,000 registrations at its debut, producing numbers comparable to what Eight O’Clock achieved in the same time window. For North American readers, the takeaway is clear: strong afternoon performance hinges on a reliable lead-in and strong brand loyalty among daytime viewers, which can translate into steady revenue streams for ad-supported networks.
Elsewhere, You Touched, La 1’s new afternoon competition featuring Raúl Gómez, opened with 6.3% and an average of 521,000 viewers. This performance surpassed Spain Direct on Monday by 7 points and 57,000 viewers, suggesting that fresh formats can capture incremental audiences even in the presence of entrenched daytime shows. Across the market, this points to opportunities for cross-promotional strategies and licensing deals in North American markets seeking culturally diverse trivia and lifestyle programming that still carries the emotional hook of familiar competition formats.
DAY
Antena 3 held the lead on Thursday with 14.9%, followed by Telecinco at 12.9%. Pay Topics ranked a close third at 9.3%, just one-tenth behind TVE’s La 1 at 9.2%. Regional channels posted 8.9%, laSexta reached 6%, Cuatro 4.4%, La 2 3.2%, and special regional channels trailed at 0.4% to close the ranking. In markets like Canada and the United States, where simulcast pricing and audience fragmentation are common, these patterns emphasize the importance of regional appeal and targeted scheduling to maximize reach across diverse viewer groups.
MOON
Antena 3 continues to lead with 13.5%, a half-point higher than Telecinco at 12.5%. Paid Themes sit in third at 10.3%, followed by regional themes (FORTA) at 8.3% and La 1 at 8.1%, just over two points behind TVE. La SEXTA trails Cuatro at 5.1% and 5%, while TVE’s La 2 sits at 3.1% and autonomous channels at 0.4% complete the ranking. The evolving landscape shows how national networks and regional networks compete for a share of the audience, an insight that publishers in North America can translate into targeted scheduling and regional content strategies to maximize engagement across markets.