Threads, a new social network from Meta, is preparing a web version that will let users access the service from desktop browsers and workstations. This development was reported by the Wall Street Journal, which has been closely tracking how the platform evolves since its launch.
In its initial web experience, Threads offered a very limited set of features. Browser access was mostly read-only, allowing users to view posts rather than actively engage with them. Meta’s own product chief, Adam Mosseri, has indicated that the forthcoming web version will carry the full feature set of the mobile app, enabling actions such as posting, replying, liking, and following directly from a computer. This shift is seen as a crucial step toward unifying the user experience across devices and appealing to a broader audience that favors desktop and laptop use alongside mobile access.
Industry observers note that the absence of a robust web interface at launch contributed to a slowdown in audience growth. Data cited by the WSJ suggested that a sizable portion of early adopters continued to prefer mobile activity, and some key engagement metrics showed a decline after the initial surge. Analysts quoted by the publication argue that making the web version fully functional could help Threads regain momentum and compete more effectively with other prominent social networks, including X, the platform previously known as Twitter.
At the time of discussion, Mosseri acknowledged that the web version still exhibits a few bugs as testing continues internally. The company appears committed to refining the experience before a broader public rollout, aiming to deliver stability and parity with the mobile experience while addressing any lingering performance issues that could affect user satisfaction.
Earlier reports from regional outlets indicated rising advertising activity on messaging platforms like WhatsApp in certain markets. While these observations come from separate sources, they contextualize the broader trend of brands seeking connections across multiple Meta properties as platforms evolve and expand their reach.