Samsung began selling its newest Galaxy S24 lineup in Russia, according to information provided by MTS through its press service to socialbites.ca. The rollout signals a notable expansion of Samsung’s flagship presence in the Russian market, with enthusiasts and early adopters able to access the latest features and designs that the S24 series brings to the table.
Pricing for the Galaxy S24 family at MTS starts at 89,900 rubles for the base model with 8 GB of RAM and 128 GB of storage. The most advanced option in the lineup, the Galaxy S24 Ultra with 12 GB of RAM and 1 TB of storage, is priced at 189,900 rubles. In a bonus incentive, buyers receive a pair of Samsung Galaxy Buds FE wireless headphones along with their new smartphone, adding extra value to the purchase in a highly competitive market space.
Pre-orders for the Galaxy S24 began in mid-January, as reported by the retailer. During the pre-order phase, demand surged, with inquiries rising by about 50 percent compared to the previous year’s release cycle. A large portion of MTS customers indicated a preference for the Galaxy S24 Ultra, which attracted 51 percent of pre-orders, while devices configured with 256 GB of storage captured 42 percent of interest. Popular color choices leaned toward black, chosen by 47 percent of buyers, and titanium, chosen by 27 percent, reflecting consumer tastes in premium finishes that merge aesthetics with practical durability.
Geography played a significant role in the early reception of Samsung’s flagship models, with Moscow accounting for 24 percent of pre-orders, underscoring the city’s status as a major technology hub. Other active markets included St. Petersburg at 6 percent, followed by Samara at 3 percent, Novosibirsk at 2.5 percent, and Kazan at 2 percent, illustrating a broad nationwide interest in the S24 series across diverse urban centers.
Earlier coverage noted that Samsung plans to integrate a live speech translation feature into its headphones through artificial intelligence, a development that could enhance the user experience by enabling real-time communication across languages. This potential feature aligns with a broader industry shift toward smarter, more interconnected devices that blend hardware with on-device and cloud-based AI capabilities, promising even richer interactions with Samsung’s ecosystem in the coming months.