Samsung is advancing its roadmap for the Galaxy S24 lineup, and insiders have shared the naming strategy behind these upcoming devices. The information points to a coordinated approach where Samsung coordinates multiple models in parallel, ensuring a complete flagship range for the year. The reports indicate three distinct devices in the lineup: Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra. This directly counters early speculation that Samsung would drop the Plus variant in 2024, reaffirming the company’s commitment to offering a tiered premium experience across sizes and features.
Inside Samsung’s internal documentation, the Galaxy S24 family reportedly carries the codename Muse. The basic model is designated Muse1, while the Galaxy S24 Plus and Galaxy S24 Ultra are labeled Muse2 and Muse3 respectively. This codename system aligns with Samsung’s longstanding practice of using project aliases for unannounced smartphones during development, a pattern historically observed across multiple generations.
Such codename conventions are not unusual for the company. Past examples show the Galaxy S20 series bearing the Hubble name, the Galaxy S21 as Unbound, the Galaxy S22 as Rainbow, and the Galaxy S23 as Diamond. These codenames serve as internal references that help teams manage product iterations, secrecy, and cross-department coordination before official unveilings.
At the time of reporting, there was no official date for the Galaxy S24 series unveiling. However, the signal from SamMobile and similar industry sources suggested an introduction in the early weeks of 2024, with production and pre-launch activities aligning with a first-quarter release window. The cadence mirrors Samsung’s typical cadence for flagship introductions, which often precede broad market availability by a short period.
In context, the broader Galaxy S23 generation has encountered post-launch firmware challenges, including issues with camera performance after software updates. While these issues are separate from the S24 project, they illustrate the ongoing importance of software optimization and hardware-software integration in Samsung’s flagship ecosystem, a factor that the S24 team is likely prioritizing in the final development and testing phases [SamMobile].
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