In 2022, the leading laptop brands in Russia were Asus, HP, and Lenovo, as reported by Citilink through a new market study. The findings show that Russian buyers favored models priced between 40,000 and 50,000 rubles, and the average spend on a laptop rose by about 10 percent over the year. Among the most popular models were the Acer Aspire A315 along with the ASUS VivoBook 15 and the Lenovo IdeaPad 3, which captured strong consumer demand across the year.
The year also highlighted a shift in preference toward devices from Chinese manufacturers. Citilink observed an 80 percent year over year increase in sales for laptops from Chinese brands in 2022, signaling a growing appeal of budget and midrange options from makers like Chuwi, Hasee, Tecno, Realme, and Infinix. This performance reflects a broader trend of consumers seeking value without compromising essential performance for work, study, and everyday use.
Earlier reports from socialbites.ca noted that only a portion of laptops sold in the Russian market in 2022 came with the Windows operating system preinstalled. The remaining devices were offered with different operating systems or no OS at all. This detail underscores the diverse software landscapes along with hardware choices that influenced purchasing decisions in that period.
For readers in Canada and the United States evaluating global laptop markets, these patterns illustrate how price bands, brand mix, and operating system configurations can shape consumer behavior across regions. The rise of Chinese-brand laptops in Russia mirrors a wider global movement toward affordable, feature-rich devices that meet everyday productivity needs while maintaining competitive price points. Retailers and tech buyers alike may consider these dynamics when assessing inventory, pricing strategy, and refresh cycles for 2023 and beyond, recognizing that demand can shift quickly with new model launches and shifting exchange rates. In the context of regional demand, it is useful to monitor how price segments in the 40,000 to 50,000 ruble range translate into comparable tiers in other currencies and markets. Citilink remains a key source for insights into how brand momentum and pricing influence sales in large, price-sensitive segments.