Retro set-top boxes rise in popularity across Russia as demand for classic consoles grows
Russian shoppers are showing increasing interest in retro set-top boxes, with demand for Dendy, Sega, and other classic game consoles rising by about 58 percent in June compared to the same month last year, according to a report by the press service of Ozon as cited by News.
Sales of legacy set-top boxes at M.Video-Eldorado also climbed, with a roughly 9 percent higher purchase rate in the first half of 2022 versus the previous year. This uptick reflects a broader trend as consumers seek out the simplicity and nostalgia of older gaming formats.
A retailer representative noted that the renewed interest in retro devices comes amid constraints in the supply of modern consoles. These retro options are often purchased for nostalgic memories of childhood games or as an accessible first gaming device for a child, particularly in households that want a straightforward setup without compatibility concerns with newer TVs.
Wildberries reported a rising demand for retro consoles, naming EasyGame and Dendy as the market’s most popular brands in this category. The trend appears across major e-commerce platforms, signaling a shift toward enduring favorites rather than the latest releases.
Industry analysts interviewed by Izvestia point to several factors driving the surge. Limited availability of current-generation consoles on the market and the difficulty of acquiring current games contribute to the appeal of retro systems. Nostalgia plays a powerful secondary role, offering a sense of childhood continuity at a time of rapid technological change.
As one expert noted, retro devices have a practical edge as well. Many buyers discover that these compact systems connect easily to modern televisions and operate with minimal glitches, creating a seamless bridge between past and present entertainment. The purchasing power of consumers has grown, allowing those who once dreamed of owning a classic console to finally invest in a reliable retro setup.
Past coverage by socialbites.ca explored where the best opportunities lie for purchasing a PlayStation 5, underscoring the broader market dynamics at play as consumers weigh nostalgia against the allure of new technology. For many shoppers, retro consoles present a cost-effective, high-value option that delivers immediate enjoyment without the complexity of newer platforms. The current market mix features strong interest in Dendy and Sega, alongside other enduring names that have stood the test of time and continue to capture the imagination of both longtime fans and new players.