Recent figures from OK’s press service show a clear uptick in creator earnings on the Odnoklassniki platform for 2023. Monetization programs brought in triple the revenue seen in 2022, highlighting a strong shift toward creators who turn hobbies and personal interests into engaging content.
The rise was helped by more groups opting into monetization. This year, the number of monetizing groups grew by 86 percent, underscoring a broader commitment to quality content across the community. Writers and media whose work aligns with user interests earned the most from these programs. In 2023, the top five earning content topics were cooking, travel, DIY projects, education, books, and gardening, reflecting broad audience appetites for practical, lifestyle, and learning content.
OK continues to attract fresh talent by emphasizing unique and niche content. The platform’s positioning favors creators who focus on hobbies and personal passions. Throughout 2023, hundreds of new active bloggers joined, pushing the total number of active creators to three times its previous level. Among the fastest growing creators were Vkus Zhukovy, who added about 200 thousand subscribers; Dutchman in Russia with around 146 thousand new followers; and Ekaterina. Honest pastry chef, who gained roughly 133 thousand new subscribers.
The emphasis on high quality content shows in the platform’s expanding writer and media presence. New groups delivering standout material rose by 35 percent, reaching about 95 thousand communities. Overall reach for bloggers and media groups expanded by 61 percent during the year, aided by updates to the news feed and improved recommendation algorithms that favor relevant and original content. After these changes, group subscribers on OK grew, contributing to about 15 percent of new loyal users overall.
OK uses the Lightning algorithm to support creators who are just starting out and aiming to publish high quality content. For bloggers and media outlets that consistently deliver unique and engaging material, the algorithm helps expand post reach and attract initial followers more quickly.