Odnoklassniki has shared a clear snapshot of how its author support and monetization initiatives have evolved. Since late 2022, a structured monetization program has been in place, enabling creators to earn revenue by sharing videos and other blog content. More than a thousand writers, communities, and media outlets have participated, illustrating substantial uptake across the platform.
Through official tools and clear eligibility criteria, the standout earners among these writers are now reaching earnings well into the six-figure ruble range. Applications for the author monetization program continue to be evaluated, with the central requirement being adherence to the established criteria and a consistent publishing cadence.
Officials note that the new monetization framework has dramatically shifted the income landscape for OK creators. They report that monetization-driven earnings now exceed what was possible under previous affiliate programs, with monthly payments to authors rising by a strong margin year over year and the average author seeing a substantial uplift in monthly income.
In 2022, Odnoklassniki also broadened its positioning as a platform for hobbies. A dedicated hobby service launched in September is already delivering content to a broad audience, with tens of millions of monthly viewers and a noticeable increase in user engagement. The hobby section helps writers connect with audiences who share specific interests and curiosities, expanding the potential reach for creators on the network.
Updates to OK’s content recommendation engine have further diversified what shows up in users’ feeds. Now, nearly half of the feed content originates from groups, individual authors, and media outlets. Early 2023 figures show a sizable year-over-year increase in total views across author and media posts, underscoring stronger engagement and discovery on the platform. (Attribution: Odnoklassniki official update on monetization and content strategy)”