Meta platforms led by Mark Zuckerberg rolled out a paid verification program for Facebook and Instagram, a move that aims to bolster authenticity and protect users from impersonation. The project, branded as Verified, marks accounts with a distinctive badge and adds layers of protection against the rise of fake profiles. The web version carries an 11.99 price tag while the iOS version lists 14.99. In exchange, subscribers gain the verified badge, enhanced account security, and direct access to support services.
Zuckerberg described the initiative as a step to improve security and the overall trustworthiness of accounts across Meta’s apps. The plan aligns with a broader trend in social media to monetize verification while addressing safety concerns around impersonation and spam.
Early rollout plans place Meta Verified in Australia and New Zealand first, with a broader, planned global expansion over time. The rollout strategy mirrors similar programs seen in other major platforms and reflects Meta’s push to create additional revenue streams while maintaining user trust through verified identity signals.
Context from the tech industry shows that verification services have become a focal point in recent years. The program contrasts with earlier approaches that relied on optional two-factor authentication or ad hoc verification methods. Meta has signaled that Verified will include verification badges as a visible indicator of authentic presence, complemented by backend protections designed to reduce the spread of fraudulent accounts. This approach aims to improve user experiences by reducing confusion and increasing confidence when engaging with profiles and pages on Meta apps.
Historically, social networks have experimented with paid verification as a way to fund platform features and provide enhanced customer support while attempting to curb abuse. The balance between monetization and accessibility remains a key consideration for users and regulators alike. In this context, Meta’s effort to formalize a paid verification path may influence how other platforms assess identity verification, user trust, and the perceived value of a verified status. For users, the decision to subscribe to Meta Verified will hinge on the perceived benefits, including badge visibility, account protection, and priority assistance, weighed against the ongoing cost to maintain access to these features. Industry observers will watch closely to see how the program affects platform dynamics, user engagement, and the prevalence of impersonation across Meta services. As with similar programs, expectations center on clear benefits for paying subscribers and transparent policies regarding badge usage, data handling, and support channels. (Portal, via Business Insider)