If you didn’t have the name you wanted on Twitter, now is the time.
Twitter has shifted how verification badges appear, introducing color distinctions that signal different kinds of authority. The platform now displays blue badges for certain high-profile or subscription-verified accounts, while yellow or gold badges label official corporate profiles. This change comes as the service relaunches its Twitter Blue subscription, with paying users gaining access to verification under the new color scheme.
Starting this week, observers can notice yellow or gold badges appearing without any action from the account holder. These marks identify corporate entities on Twitter, including media outlets and large companies, and they may also appear on profiles associated with government work. The intention is to help users quickly distinguish authoritative organizations from other verified accounts.
This blue badge, however, serves multiple purposes. It can denote notoriety, a paid Twitter Blue subscription, or a previously verified status that remains in effect. Each badge type is explained by a small descriptor next to the account name, accessible when a user taps or hovers over the badge.
The goal behind these colors is clarity: blue marks signal individual verification, while yellow or gold marks mark accounts that represent official organizations. The system is designed to reduce confusion about what a verified badge represents and to reflect different kinds of verification status across the platform.
Twitter’s evolving verification system and the branding shift
Twitter’s verification framework now differentiates between profiles tied to government, news, entertainment, and other public-facing sectors, and those that are simply famous or widely followed. With the updated criteria, profiles that carry blue badges are expected to meet certain identity and notoriety standards established by the platform. Where blue badges existed previously, the new rules may lead to changes in status after review.
In some cases, blue badges might be retained for profiles with historical verification, even as the platform reassesses eligibility under the new criteria. The company notes that the verification status can be updated or removed upon review, depending on how well the profile aligns with current guidelines.
Meanwhile, the yellow or gold “Official” designation applies to corporate and organizational accounts, highlighting their status as authoritative brands or institutions. These labels help users quickly identify legitimate corporate presence on the platform.
Elon Musk and the reimagined Blue subscription
The Twitter Blue program now includes a paid verification option that grants a blue badge to subscribing accounts. The price structure depends on the platform: a monthly fee for web users and a higher rate for those using iOS devices. Eligibility criteria for blue verification still emphasize active profile completeness, including a full profile with a representative name and image, recent activity, and a reachable contact number associated with the account.
Beyond basic identity checks, accounts must demonstrate ongoing engagement and a sustained history of activity to qualify for the blue mark. Twitter has indicated that verification is contingent on meeting multiple conditions, and the badge may be adjusted or removed if those conditions are no longer satisfied.
Scheduling and regional rollout milestones
In another development, scheduling posts directly from the Twitter app has begun rolling out, with initial availability in several major markets. The rollout currently covers the United States and several English-speaking regions, with plans to broaden to additional countries as the service expands. The broader launch aims to streamline content planning for creators and organizations alike.
And the ‘official’ tag?
The color system introduced by Musk includes a gray badge pending broader implementation for government profiles. A gray, official tag has been discussed as part of the evolving scheme to further differentiate government accounts from general public figures. In some iterations, a gold-toned badge label has also been removed from certain profile variants as the system continues to evolve.
Overall, the changes aim to balance recognition, credibility, and user clarity. As the platform refines its approach, users can expect ongoing updates about how verification is displayed and what each badge signifies for identity and authority on the site. (Citation: Twitter product updates).