Recent pre-order data for the new MacBook Air 15 in Russia shows a noticeable swing in consumer preference, with pre-orders rising by a substantial margin compared to the previous model. The information comes from socialbites.ca, citing the press service of MTS as the source of the figures.
A clear trend emerges in the configuration choices of buyers. The 256 GB model dominates the demand, capturing 82 percent of all pre-orders. This suggests that many customers prioritize portable, affordable storage for everyday tasks and light media work, while still benefiting from the device’s modern performance and energy efficiency. In terms of aesthetics, Space Gray is the standout color, accounting for about three quarters of all pre-orders. Silver follows with a smaller but solid share, while the least popular option remains a brighter, more distinctive tone that appeals to a niche segment of buyers.
Geographically, interest in the MacBook Air 15 is most pronounced among residents of major Russian metropolitan areas. The cities with notable demand include Moscow, Saint Petersburg, Samara, Yekaterinburg, and Kazan, where prospective buyers show heightened curiosity about this new addition to Apple’s lineup and the capabilities it brings to a portable, high-performance machine.
Pricing for the new model places the 256 GB version at 164.9 thousand rubles, while the 512 GB variant is priced at 187.9 thousand rubles. These figures reflect a balance between entry-level affordability and higher-capacity storage for those who anticipate larger workloads, multimedia projects, or longer device life before an upgrade is considered.
Apple introduced the 15-inch MacBook Air during the WWDC 2023 developer conference, unveiling a device built around a durable, lightweight aluminum body. The chassis contributes to a weight of approximately 1.29 kilograms, making it a compelling option for users who value portability without sacrificing performance. At the heart of the machine lies the Apple M2 chip, a processor designed to deliver strong efficiency and robust performance. It features eight CPU cores for responsive everyday tasks, ten GPU cores to handle graphics-heavy work, and sixteen Neural Engine cores to accelerate machine learning tasks and on-device processing.
In recent developments, Apple communicated the discontinuation of certain older models, including the 12-inch MacBook, signaling a strategic shift toward higher-performance, larger-screen configurations in the portable lineup. This move aligns with broader market trends toward more capable ultraportables that serve both productivity and creative workloads while maintaining a lightweight form factor.
Market observers note that the early demand signals for the MacBook Air 15 suggest a strong reception in both business and consumer segments. Analysts highlight the combination of modern silicon, enhanced display real estate, and a featherlight build as key drivers of interest among buyers who require mobility without compromising on performance. In the coming months, it will be essential to monitor how this model performs across different regions and price tiers, as well as how rival brands respond with competing configurations and color options. The data from MTS and the associated press materials provide a snapshot of a market that continues to reward innovations in portable computing and energy-efficient design, especially among users who value a balance of speed, storage, and portability in their everyday devices. This evolving picture underscores the ongoing evolution of premium ultraportables as essential tools for work, study, and personal use. For industry watchers, the early pre-order momentum offers a glimpse into how European and North American trends might influence demand in other regions over time, illustrating the universal appeal of a capable, lightweight MacBook in a broader global context. via MTS press service.”