With autumn settling in, Apple computer prices in Russia have been shifting noticeably. Across many models, the price gap from August to September is widening, in some cases reaching heights close to 50 thousand rubles, as reported by The Executioner. The seasonal change has brought a distinct pattern to the market, where some configurations drift slightly upward while others edge downward, painting a nuanced picture of Apple’s pricing strategy in this market.
For concrete examples, as of September 4, 2024, the MacBook Air 13 M1 with 8 GB of RAM and 256 GB of storage is priced at 72.5 thousand rubles, up by 7.5 thousand rubles from the prior month. The MacBook Air 13 M2 with the same memory and storage configuration sits at 84 thousand rubles, reflecting a decrease of about 5 thousand rubles from last month. The MacBook Air 15 M2 with 8/256 GB is listed at 118 thousand rubles, just 800 rubles lower than the previous period. The MacBook Air 13 M3 with 8/256 GB is now 103 thousand rubles, showing a modest 350 ruble increase month over month. Meanwhile, the MacBook Air 15 M3 with 8/256 GB is priced at 118.7 thousand rubles, down by 2.8 thousand rubles from the prior month. These movements illustrate a cautious pricing approach, with incremental changes rather than dramatic shifts.
Price dynamics for MacBook models reveal a slow and careful progression. While sharp price spikes are absent, the market also lacks broad discounts. Apple does not appear poised to launch a major Air refresh in the near term, which helps explain why volatility for these particular configurations remains limited. This steadier behavior contrasts with how the Pro line has been moving, showing more noticeable fluctuations that attract attention from buyers watching performance and value.
In the Pro segment, the 16-inch model powered by the M1 Pro chip stands out for its price behavior. The MacBook Pro 14 M1 Pro with 16 GB of memory and 512 GB of storage is currently priced at 194.3 thousand rubles, marking an increase of 25.5 thousand rubles from last month. The larger MacBook Pro 16 M1 Pro with the same storage configuration is now 153.8 thousand rubles, having dropped by 47.2 thousand rubles in comparison with the previous period. The MacBook Pro 14 M3 with 8/512 GB is at 170.7 thousand rubles, down by 6.1 thousand rubles, while the MacBook Pro 16 M3 Pro with 16/512 GB is set at 212 thousand rubles, representing an 11 thousand ruble decrease from the prior month.
Observers note that the shine of high-end models also affects the overall pricing narrative. Even as mainstream Air configurations show tepid movement, the Pro series can exhibit sharper swings, drawing attention to the premium end of the product line. In some early conversations there were mentions of sharks-shaped computers priced well over half a million rubles, a figure that stands apart from the rest of the portfolio and underscores the wide spectrum of options available to consumers in this market. Such extreme cases remind buyers that beyond the commonly tracked models there are specialty configurations that carry much higher price tags, often tied to advanced specs or limited availability.
Overall, shoppers in Russia can expect a market where price adjustments come in small increments, with the Air family offering stability and gradual shifts and the Pro family showing more pronounced movement. This landscape emphasizes the importance of staying informed about monthly changes to make timely decisions, particularly for users weighing the benefits of newer Air generations against potential savings on ongoing Pro models. The evolving picture also highlights how brand cadence, product cycles, and regional factors influence the cost of Apple hardware for this audience, guiding buyers toward identifying the best value within their preferred configuration and performance needs.