Reports from the Hi-Tech Mail.Ru portal indicate that the price of Apple’s flagship iPhone 15 Pro Max has declined by about 30 percent in Russia since sales began. This trend emerged as New Year shopping kicked off, with online retailers implementing noticeable price reductions across many listings.
According to the source, the cost of the iPhone 15 Pro Max fell from initial estimates of roughly 189,000 to 200,000 rubles to figures dipping below 130,000 rubles. Over a three month period, the flagship model in this series averaged a price drop near thirty percent. The trajectory appears influenced by regional market dynamics and local demand cycles. (Hi-Tech Mail.Ru report)
Analysts note that the final price can vary depending on the buyer’s region and where the device was originally designed for sale. In particular, American variants are frequently priced lower in Russia because they rely on eSIM with two simultaneous active profiles and do not include a physical SIM card, a factor that can affect overall cost and availability. (Hi-Tech Mail.Ru analysis)
The iPhone 15 Pro Max distinguishes itself from its predecessor and from the base iPhone 15 models through a telephoto lens offering five times optical zoom, a feature not present on the iPhone 15 Pro. Additionally, both the iPhone 15 Pro and the iPhone 15 Pro Max showcase a titanium frame and the high-performance Apple A17 Pro chip, underscoring the lineup’s emphasis on premium materials and advanced processing power. (Hi-Tech Mail.Ru evaluation)
Earlier reporting has suggested that Apple may explore releasing a device in the same vein as the Nothing Phone, hinting at potential design collaborations or stylistic inspirations that could influence future models. This broader context helps explain the evolving expectations surrounding flagship models in 2024 and beyond. (Industry briefings cited by Hi-Tech Mail.Ru)